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What is Employer Branding?

Employer Branding is the reputation and image of a company which can impact the entirety of your business. It encompasses the company's values, culture, mission, work environment, leadership style, and overall employee experience.

Just like a company's brand affects how customers perceive it, an Employer Brand affects how job seekers and employees perceive an organisation. A strong Employer Brand can attract top talent, improve employee retention, and enhance the company's overall reputation in the industry. It can also differentiate a company from competitors and help build a loyal and engaged workforce.

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