One of the most effective ways to improve your cost per hire is by investing in your employer brand. A strong employer brand acts as a magnet for the right candidates, meaning you spend less on paid job ads, agencies, and re-hiring due to poor fit. When people already understand who you are, what you stand for, and why your workplace is a great place to grow, they’re far more likely to apply organically. This reduces acquisition costs while improving the quality of applicants entering your recruitment funnel.

A well-defined employer brand also boosts word-of-mouth referrals and employee advocacy, two of the most cost-efficient talent sources. Employees who are proud of where they work become your best brand ambassadors, sharing open roles with their networks and promoting authentic stories about your culture online.

Join Flexa to improve your cost per hire and invest in an employer brand that helps you attract aligned talent.