How we helped Amplifi attract 10x more female talent and advance their workplace DEI goals 

The data industry has traditionally been male-dominated, and in the past, we've faced challenges in attracting women due to a lack of technical skills in the talent pool. Recognising that women often prioritise flexibility, benefits, and work-life balance, we made it a priority to showcase our employer brand to as many women as possible. That's why we joined Flexa in 2021, aiming to highlight our commitment to creating a supportive and inclusive work environment.

At Amplifi, (DEI) has always been a priority within hiring and our employer brand. Research consistently shows that diverse teams perform better and are more effective, which is why we've consistently focused on diversifying all our teams. While this has presented challenges, particularly due to skill gaps in certain areas, we've remained committed to building a more inclusive and dynamic team.

We were drawn to Flexa’s mission of promoting great company culture, flexibility, and strong employer branding. At Amplifi, these values have always been central to who we are, but we needed a platform to effectively highlight and communicate them to attract the right talent. Flexa offered the perfect opportunity to promote our commitment to these principles and showcase our workplace culture to a wider audience.

We found the verification process to be extremely insightful. It provided us with a comprehensive understanding of our team's experience across various aspects of our company culture. This valuable feedback has not only helped us refine our internal practices but also reinforced our commitment to fostering an inclusive and supportive work environment.

Getting verified by Flexa has had a tremendous impact on our employer brand. It’s elevated our reputation as a company with an exceptional culture, helping us attract top talent through the Flexa platform. Since becoming verified, we’ve seen our job postings receive twice as many applications as before, and candidates are far more engaged and interested in our culture. Being Flexa-verified has truly made a difference in how we connect with the right people.

Since joining Flexa, we’ve seen a huge increase in the diversity of applications compared to other external job platforms we’ve used. Diversity has always been a key focus of our DEI strategy, and it's something we're continually working to improve. This influx of diverse talent is incredibly valuable as we continue to build a more inclusive and dynamic team.

Partnering with Flexa has allowed us to showcase our employer brand and commitment to flexibility in a way that resonates with candidates before we even have to explain it. Instead of us needing to "sell" our culture and approach, applicants already recognise that we truly practice what we preach. Our flexibility is now a key differentiator, and we're being discovered by talent who appreciate how we cater to individual needs and provide a work environment that values work-life balance. This has not only helped attract the right people but has strengthened our employer brand as a company that truly supports its team.

Flexa plays a crucial role in our employer branding strategy, helping us uphold the highest standards of culture, flexibility, and workplace culture. By partnering with Flexa, we’re not just enhancing our job advertisements, but also ensuring we attract the best talent who value the same things we do. The success we've experienced from being "Flexified" has been remarkable, and we see this partnership as a long-term investment in both our employer brand and our ability to offer a truly flexible, inclusive work environment. We’re excited to continue growing together and further solidifying our commitment to flexibility in the workplace.

To find out more about the impact this has made, we spoke to the team at Amplifi about their experience with Flexa.

What were the main challenges you faced in attracting diverse talent, particularly women?

The data industry has traditionally been male-dominated, and in the past, we've faced challenges in attracting women due to a lack of technical skills in the talent pool. Recognising that women often prioritise flexibility, benefits, and work-life balance, we made it a priority to showcase our employer brand to as many women as possible. That's why we joined Flexa in 2021, aiming to highlight our commitment to creating a supportive and inclusive work environment.

Why is DEI important to Amplifi? 

At Amplifi, (DEI) has always been a priority within hiring and our employer brand. Research consistently shows that diverse teams perform better and are more effective, which is why we've consistently focused on diversifying all our teams. While this has presented challenges, particularly due to skill gaps in certain areas, we've remained committed to building a more inclusive and dynamic team.

What attracted you to Flexa in the first place? 

We were drawn to Flexa’s mission of promoting great company culture, flexibility, and strong employer branding. At Amplifi, these values have always been central to who we are, but we needed a platform to effectively highlight and communicate them to attract the right talent. Flexa offered the perfect opportunity to promote our commitment to these principles and showcase our workplace culture to a wider audience.

How did you find the verification process? Was there anything that stood out to you?

We found the verification process to be extremely insightful. It provided us with a comprehensive understanding of our team's experience across various aspects of our company culture. This valuable feedback has not only helped us refine our internal practices but also reinforced our commitment to fostering an inclusive and supportive work environment.

How has being Flexa-verified helped amplify (pun intended!) your employer brand?

Getting verified by Flexa has had a tremendous impact on our employer brand. It’s elevated our reputation as a company with an exceptional culture, helping us attract top talent through the Flexa platform. Since becoming verified, we’ve seen our job postings receive twice as many applications as before, and candidates are far more engaged and interested in our culture. Being Flexa-verified has truly made a difference in how we connect with the right people.

Have you noticed any shifts in the quality or diversity of applicants since joining?

Since joining Flexa, we’ve seen a huge increase in the diversity of applications compared to other external job platforms we’ve used. Diversity has always been a key focus of our DEI strategy, and it's something we're continually working to improve. This influx of diverse talent is incredibly valuable as we continue to build a more inclusive and dynamic team.

How has the increased visibility affected your overall employer branding strategy?

Partnering with Flexa has allowed us to showcase our employer brand and commitment to flexibility in a way that resonates with candidates before we even have to explain it. Instead of us needing to "sell" our culture and approach, applicants already recognise that we truly practice what we preach. Our flexibility is now a key differentiator, and we're being discovered by talent who appreciate how we cater to individual needs and provide a work environment that values work-life balance. This has not only helped attract the right people but has strengthened our employer brand as a company that truly supports its team.

How does Flexa fit into your long-term employer branding strategy?

Flexa plays a crucial role in our employer branding strategy, helping us uphold the highest standards of culture, flexibility, and workplace culture. By partnering with Flexa, we’re not just enhancing our job advertisements, but also ensuring we attract the best talent who value the same things we do. The success we've experienced from being "Flexified" has been remarkable, and we see this partnership as a long-term investment in both our employer brand and our ability to offer a truly flexible, inclusive work environment. We’re excited to continue growing together and further solidifying our commitment to flexibility in the workplace.

Would you recommend Flexa to other companies looking to improve the awareness of their employer brand?

Without a doubt.