Ad Operations Specialist

Job Description

Every day, millions of people from over 190 countries trust us to handle their precious creative ideas.

Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work – from inception right up to delivery. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too.

Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way.

In March 2020, WeTransfer was designated as a Certified B Corporation, confirming its ambition to strengthen its values-driven approach to responsible technology and business. As a certified B Corporation™, WeTransfer supports issues such as climate change by maintaining a climate-neutral status and aiming to reduce its carbon footprint by 30% by 2025. The company is also focused on promoting diversity and inclusion and championing employee mental health.

We don't do banners. We do billboards!

We built WeTransfer to provide an elegant experience for people who want a trustworthy and hassle-free way of transferring files.

When we first decided that a platform should have ‘non-traditional’ advertising, people thought we were crazy (some still do!). We could have plastered our pages with annoying, intrusive banners and hit the jackpot. But we took the long road instead, our service is now not just about sharing files, it’s about sharing experiences and creativity.

At WeTransfer, we use ‘native content’ to build better relationships with our users. By partnering with some of the world’s most recognised brands and exciting creative-minds we are able to deliver beautiful and relevant content whether it’s paid for or not.

To continue to fulfill our mission, success in this position requires a blend of strong campaign management, entrepreneurial spirit, and technical expertise, and the passion and confidence to turn bold, unique ideas into reality.

About the role

WeTransfer Advertising is looking for an ambitious and experienced Ad Operations Specialist who can handle multiple campaigns simultaneously and is capable of maintaining oversight and structure in a fast-paced environment. You know what it takes to make a client happy and you have the charm and convincing power to get everyone on board to get the highest impact campaign live in time.

As an Ad Operations Specialist, you will be working with our Sales, Account Management, and creative Studio teams to bring our high-end advertising campaigns to life. Your main responsibility is to manage the trafficking, delivery, troubleshooting, optimizations, and reporting of campaigns.

Success in this position requires strong project management skills, a focus on client service, the ability to thrive in a dynamic environment and keeping your cool when delivering against tight deadlines.

You will be working with global brands and managing the delivery of campaigns in multiple markets, with an emphasis on the French market, ensuring the performance of these campaigns meet WeTransfer’s high standards, fulfill client KPIs, and exceed client expectations.

What you will be doing:

• Perform all duties of ad operations including trafficking, troubleshooting, campaign monitoring and optimizations, and reporting

• Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance

• Analyze campaign performance, and use best practices to pace budget and optimize performance where necessary

• Manage high-value clients with nuanced expectations and ways of working (e.g. advanced reporting standards, quarterly business reviews).

• Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to stakeholders

• Manage inventory forecast and support Sales with media plans and RFPs

• Liaise with Account Receivables to confirm fulfillment of campaign delivery and billing

• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts

• Identify opportunities to implement solutions that increase effectiveness and efficiencies of ad ops process

• Assist with ad hoc projects when required

What you bring to the table:

• 3+ years of experience in ad publishing and client service experience, experience working with Kevel (ad server) is a plus

• Strong analytical skills and an understanding of how to translate client strategy & objectives into a high-performance campaign

• Technically adept within the digital ad space and able to troubleshoot issues as they arise

• Experience working with CRM systems, such as Salesforce

• Experience with third-party tracking/reporting systems like Google Analytics, MOAT, Nielsen, Brand Metrics, and/or Lumen

• High-level understanding of industry standards on viewability, IVT and data

• Fluent in French and English

• Experience working with luxury fashion brands is a plus

You also have:

• Great relationship & communication skills. Ability to communicate, collaborate and work effectively in a team

• Attention to detail, strong organizational and follow-through skills

• Project management capabilities, with experience in completing projects with minimal direction and high attention to detail

• Effective and creative problem-solving and decision-making skills

• Flexibility. You can work under pressure, are a natural multitasker, and can work with tight deadlines

• Passion for staying current and up-to-date on ad tech industry advancements, and following future trends

• Proficient with Excel

Equal Opportunities

WeTransfer is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

A note on flexible working

Our goal is to provide you with the flexibility to work however suits you best. Our baseline is working from home in our hub countries, all we ask is that you are able to access hub offices for team events. However, we also know that many employees enjoy coming to the office every week, and that's the joy of flexibility. You do you.

We also recognise that we have a diverse, globally mobile workforce, and we love that about WeTransfer! We offer employees the opportunity to work from anywhere* for up to six weeks per year. We want to give individuals the flexibility to change their working environment in order for them to stay healthy, productive, and inspired.

Background Screening

While it is not necessarily a determining or disqualifying factor for any role, you may be required to complete a standard employment background screening.

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