Flexified = Flexibility. Guaranteed.
8th Jun 2020
We’ve started to “Flexify” companies, but what on earth does this mean?
If a company is “Flexified”, it means that they have gone through our verification process (read more about that here) of due diligence and interviews to be sure that they offer a truly flexible working environment. It is our stamp of approval and we put our name to it to show candidates that we have confidence that the company is a flexible place to work.
The stamp looks like this:
As we grow, we want it to become the way that flexible, forward-thinking companies are identified. They can use it on their websites, just as Learnerbly have done here, and in their employer marketing materials.
But why did we decide to do this?
Put simply: to leverage the trust that our candidates place in Flexa. Flexification means that candidates can quickly and easily find flexible companies, and companies benefit from the positive brand association with flexible working. Win-win.
How does this align to Flexa’s mission: “help everyone to find work that works for them”?
When we started Flexa, we wanted to create a place to find jobs that allows you to work flexibly (by which we mean regular working from home and / or flexible hours).
During our own job hunts, Maurice and I discovered that it was completely impossible to find out up-front which jobs were flexible. Instead, you have to go through interviews to then get a job offer where you ask “can I work from home sometimes”, often to be met with a “we don’t really work like that; you can if you have a doctor’s appointment or something”.
This was really problematic for me, as I have an autoimmune disease that means I have occasional days where I can’t walk, or my joints swell; being told that I could not work from home really threatened my ability to maintain a successful career.
This lack of transparency in the job hunting phase is a real problem.
Speaking to our candidates, we realised that the fact we are creating real transparency in an otherwise (often intentionally) opaque industry was the key reason that they were coming to us and loved the idea of Flexa. It sounds obvious, but we weren’t making the most of that from a company or candidate perspective.
That’s why Flexification came about. People can trust that we have a vested interest in finding the best companies: those that allow you to work in a way that works for you.
So how does this benefit companies?
Flexible working is the #1 employee demand, and 92% of people want to work more flexibly in their next role. By being Flexified, companies can be found by those candidates quickly and easily. In addition, flexibility adds a huge amount to employer brand - we shout about flexible companies through emails and social media, giving a window into the company to encourage candidates to apply.
Candidate engagement with Flexification has been super-high, and we think that we’ve found a brilliant way to help flexible companies to really publicise their ways of working, and attract the best talent while they’re doing it.