Senior Product Marketing Manager - 12mth FTC

Job Description

Who we are:

At TrueLayer, we’re creating a payments network that better connects banks, businesses and everybody. And we’re going big. We’re taking on cards with a payment method that’s actually designed for the online, on-demand world we live in. Removing friction from the most crucial part of commerce: the payment.

To date, we’ve raised $270 million from world-renowned investors including Stripe, Tiger Global, Addition and Tencent. We’ve got offices in London, Milan and Dublin. And we’re trusted by industry leaders like Coinbase, Revolut and William Hill… though we’re not stopping here.

We’re on a mission to change the way the world pays, invests, shops and saves. To transform how people approach payments. To build a brand that redefines an entire industry — and we’d like your help to get us there. So what do you say?

Description

TrueLayer is looking for a Senior Product Marketer to help lead go-to-market efforts for our products. You’ll work alongside Product Managers and other Product Marketeers to identify growth opportunities and develop strategies that boost awareness and drive adoption across the entire product lifecycle.

In this role, you will be responsible for developing product positioning, building go-to-market plans, researching and advocating for merchants, helping shape the product roadmap, and helping drive the growth strategy for new consumer-facing products and features. The role requires strong cross-functional collaboration, a highly strategic mindset, and an ability to build strong external and internal relationships.

What we expect from you as a Senior Product Marketing Manager:

• Go-to-market strategies: Partner with Product and Commercial teams to create and execute go-to-market strategies for new product and feature launches.
• Customer research: Develop a clear understanding of our target audience through customer insights and segmentation. Conduct qualitative and quantitative research to uncover customer insights to steer and validate the product roadmap.
• Competitive research: Conduct in-depth market research to stay on top of the competitive landscape and identify key industry trends.
• Positioning and messaging: Craft impactful customer-centric messaging and positioning statements that resonate with our buyer personas.
• Sales enablement: Communicate the value of our product to various audiences by creating a variety of collateral (pitch decks, data sheets, demo videos etc), as well as supporting commercial teams on how to position and effectively deliver our product messaging.
• Product adoption: Develop a content strategy to generate awareness and interest in our product, working with Sales, CSM, Marketing and Design execute your vision. Find and craft stories to tell in campaigns, on our website, and to our clients to help them understand the benefits of our product.

Who you are:

• Senior product marketer with proven experience working with product and commercial functions.
• Prior experience taking innovative new B2B products and features to market.
• Proficient in conducting market and customer research (both qualitative and quantitative) to validate new product and market opportunities
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Proven ability to build strong cross-functional relationships.
• Deep payments and fintech knowledge
• Exceptional communication, interpersonal, and presentation skills.

Don’t meet all the requirements?

Multiple studies have shown that women and people of underrepresented groups are sometimes less likely to apply to jobs unless they meet every single requirement. At Truelayer, we are committed to building a diverse workforce, so if you are excited about this role and have the essential skills, but not the entire checklist - we’d still love to hear from you!

Benefits

What you can expect from us:

• Flexible hours and hybrid working — work from home 🏡 3 days a week and our incredible offices 2 days a week in London 🇬🇧Milan 🇮🇹 and Dublin 🇮🇪
• Need to collect the kids from childcare? Love a workout in the gym first thing? No worries, we trust you to do your best work within our hybrid framework 🧘
• A one-off remote-working budget to help you set up your home office 💺
• 24 days holiday as standard ✈️ with flexible bank holidays, so you can take those days whenever you like 🌍
• 12 fully-paid wellbeing days a year and your birthday off (on top of the holiday allowance) 🕊️
• 2 volunteering days to support causes important to you
• 90 day ‘work from abroad’ policy 👩‍💻☀️
• Generous parental leave, above and beyond statutory requirements and with no minimum tenure 👪
• Competitive pension contribution at 4% & 4% 🧓
• Private health insurance from the day you start 🧑‍⚕️
• Membership of mental wellbeing platform Spill and premium Calm subscription
• A £1000 budget to spend on learning & development each year 📚
• Free lunch from Just Eat 🥙 (If you choose to work from the office on Tuesdays, Wednesdays and Thursdays)

At TrueLayer, we don’t just do inclusion and diversity. We embrace people that have different opinions, perspectives and personalities. Because we believe that by seeing the world from all sorts of angles, we can make life better for all the people who live in it. We strongly encourage applications from underrepresented groups (e.g. people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from all socio-economic backgrounds). If you’d like to discuss alternative working patterns, please let us know.

We will always aim to make appropriate adjustments to ensure we are fully inclusive to people with different needs during our interview process. So if you need us to make any adjustments to suit your individual needs please let us know - we’ll be happy to support you.