Product Marketing Manager – Product Led Growth - Worldwide

Job Description

Established in 2017, Storyblok has rapidly ascended to the forefront of the global headless CMS landscape. Our vision is to “pioneer the future of content management, removing barriers between developer and marketing teams by offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success”.

Our team is made up of smart, passionate individuals who excel in their work. People who are comfortable taking on big ideas and figuring out the details along the way. With a dynamic team of over 220+ passionate individuals spanning 45+ countries, we're not just breaking boundaries; we're redefining them!

Our recent $80m Series C funding round, secured in June 2024, marked a crucial milestone for us. It has fueled our remarkable growth in the US market and accelerated our ongoing expansion and advancements across EMEA.

We're proud recipients of numerous awards, including recognition in G2's 2024 Best Software Awards. As a remote-first company, we have been officially recognized as one of the top 100 most flexible places to work, ranking #3 in the scale-up category as per Flexa Careers.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY

Storyblok is seeking a dynamic Product Marketing Manager to drive product-led growth for our marketing leading CMS. As a key member of our team, you will play a pivotal role in positioning Storyblok as the preferred choice for developers and content creators. Your responsibilities will include developing go-to-market strategies, creating compelling product messaging, and driving customer acquisition and engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth.

ESSENTIAL JOB FUNCTIONS

• Self-Service Positioning & Messaging: Collaborate with product and marketing teams to develop buyer personas that inform in-app messaging and feature announcements. Tailor messaging to target audiences by aligning product features with marketing narratives, ensuring maximum engagement and effective communication of value.
• Product-Led Growth (PLG) Strategy: Partner with product and marketing teams to create targeted campaigns for organic growth. Develop content strategies, including blog posts and tutorials, that showcase product capabilities. Use insights from the product team to highlight features that align with growth objectives.
• Product Showcasing: Work with design, development, and marketing teams to effectively showcase products on digital platforms. Coordinate with the product team for product demonstrations and webinars to generate user interest, ensuring alignment with both product and marketing strategies.
• Product Marketing for PLG: Collaborate with product and marketing teams on initiatives focused on the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue). Optimize onboarding with product insights, develop campaigns to attract new users, and create retention strategies to maintain engagement.
• Performance Analysis: Monitor website content and campaign performance with the marketing team. Use data insights to optimize strategies and achieve KPIs, working with the product team to refine marketing tactics based on user feedback and behavior.
• Customer Journey Enhancement: Collaborate with the product strategist and marketing team to improve the customer journey through onboarding and personalized experiences. Analyze metrics like CSAT and NPS with both teams to enhance product experiences and align marketing efforts with user needs.

EDUCATION AND EXPERIENCE

• Marketing or related educational degree
• 6+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
• Proven experience in product marketing, with a focus on product-led growth.
• Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
• Strong understanding of B2B SaaS products and markets.
• Experience developing and executing go-to-market strategies.
• Knowledge of product marketing frameworks, such as the AARRR model.
• Proficiency in data analysis and reporting tools.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Ability to think strategically and make data-driven decisions.

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policy here.

All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).

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