Product Marketing Manager

Job Description

We’re changing the way brands and retailers connect with their customers. It’s a bold aim that needs a dynamic team and a very different way of working, with a passion for customer success and the aspiration to change an industry. That’s why we want people who can weave their unique skills, experience and character into a global team that learns, shares, grows and succeeds. Our people are all stewards of the business, helping us to win through care, commitment, and conviction – and in return, we open up a whole new world of flexibility, innovation, and growth. It’s an exciting time to be part of Amplience. We have new leadership, new goals, and new opportunities. So, let’s find out where you fit in… And if you’re still wondering what we actually do…
Amplience is an AI Content company that combines data, performance insights and generative AI. We help 400+ of the world’s biggest brands, from Gap, Tapestry, Ulta Beauty and Mulberry, to Argos and Crate & Barrel, deliver persuasive content for every shopping context using our leading AI Studios, Content Management System and Dynamic Media solutions, fueling truly personalized and connected experiences. We operate as a founder of the MACH alliance, and within existing technology e-commerce ecosystems to make sure our customers can inspire and delight their customers, every day. What to Expect As a results-driven Product Marketing Manager on the Product Marketing team, you will be responsible for developing and executing Product Marketing strategies and programs that enhance customer engagement with the capabilities within our leading platform for generating, managing and delivering content for shopping experiences. You will have a particular focus on driving credit consumption, growing active use, maintaining customer retention, and managing the lifecycle of customer advocacy.

Key Responsibilities

• Product Engagement: Develop and implement relevant Product Marketing programs and activities that drive customer engagement and satisfaction with our platform, including in-product messaging, digital content, customer newsletters, product webinars, and demos for events.
• Customer Retention: Create and execute retention strategies to reduce churn and increase customer loyalty, leveraging data-driven insights and customer feedback on our platform.
• Advocacy Programs: Build and manage customer advocacy programs, including gathering and creating customer stories and testimonials, and managing a customer advisory board program that informs product strategy.
• Product Content: Collaborate with the Content Marketing team to produce high-quality, relevant product content that addresses customer needs and showcases customer success.
• Customer Insights: Gather and analyze customer data to identify trends, opportunities, and areas for improvement in our platform and how we go to market with our product releases.
• Collaboration: Work closely with product, account managers, support and customer success teams to ensure alignment and support for customer-facing initiatives.
• Metrics and Reporting: Track and report on metrics and key performance indicators (KPIs) related to product marketing efforts with customers, providing regular updates to senior management.

Skills, Knowledge and Expertise

• 3+ years of experience in Product Marketing preferred - or a Customer Marketing role - at a fast-moving B2B enterprise software company.
• Understanding of the digital commerce technology landscape.
• Experience marketing to or selling to the retail industry or related fields.
• Proven ability to drive a variety of go-to-market strategies for product releases with product management, marketing, sales, partners, and others.
• Be able to distill highly technical concepts into persuasive product marketing content for diverse audiences.
• Ability to engage with and earn the respect of both deeply technical industry experts and business leaders alike.
• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
• Highly collaborative; proactively seeks out a range of opinions and perspectives from peers. But also able to work independently and remotely.
• Strong analytical mindset, with the ability to draw business-relevant inferences and determine strategies and tactics from data and insights.
• Ability to rapidly prioritize and react to changing market dynamics and business needs.
• Demonstrate upstanding character, leadership, consistent execution, and commitment to customer satisfaction.
• Global mindset and willingness to work across international time zones.
• BA or BS or higher in marketing, business, computer science, engineering, or related field.
• English language skills (business fluency) are a must-have, other languages are a plus.
• Ability to travel up to 30% of time.
• A good sense of humor and a work hard, play hard attitude!

Benefits

At Amplience, we value our employees and are committed to providing a comprehensive benefits package that goes beyond just a paycheck. We believe that taking care of our team members is essential to fostering a healthy and motivated workforce. When you join Amplience, you can expect a wide range of benefits designed to enhance your well-being and support your career growth. Here are some of the benefits you can look forward to:

• Medical, Dental & Vision Insurance (Individual plan 100% covered)
• 401(k) with company match
• Personal Time Off (PTO)
• Company Paid Holidays + Floating Holidays
• Your Birthday Off!
• Company-wide Recharge Days
• Freedom Friday
• Sick Leave
• Compassionate Leave
• Volunteer Leave
• Enhanced Parental Leave
• Company Paid Basic Life/AD&D Insurance
• Voluntary Life/STD/LTD/AD&D Insurance
• Voluntary Critical Illness and Accident Insurance
• Free Access to Health Advocacy Program
• Employee Assistance Program (EAP)
• Employee Referral Program
• Employee Discount Program (Perks at Work)
• Tax-Advantaged Accounts (HSA, FSA, DCFSA)
• Flexible Work Environment
• Awesome Amplience Swag when you start
• Mobile Phone Reimbursement

The US base salary range for this full-time position is $95,000 - $110,000/annually + Bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amplience fosters a business culture where ideas and decisions from all people help us grow, innovate, create and be relevant in a rapidly changing world.

Fraudsters are always looking to take advantage of people searching for a job online. In part, this is because job listings are the ideal place to exploit a job seekers vulnerability. Job scams come in lots of different shapes and sizes, but they most commonly involve scammers posting adverts or contacting people out of the blue about unrealistic job opportunities. Amplience takes the security and safety of your personal data very seriously.

In terms of career opportunities and vacancies, we will only use:
https://www.amplience.com/careers/
https://careers.amplience.com/

Amplience will never use third party messaging services such as Telegram, WhatsApp, Messenger, Snapchat, WeChat, etc. to communicate with you.If you are using any other website or messaging application, even if it looks like Amplience, then it will likely be fraudulent. In which case, please notify us at: infosec@amplience.com.