Product Marketing Manager

Job Description

We’re here to rid the world of bad shopping experiences. It’s a bold aim, and one that needs both a dynamic team and a very different way of working. That’s why we want people who can weave their unique skills, experience and character into a global team that learns, shares, grows and succeeds together. Our people are all stewards of the business, helping us to win through care, commitment and conviction – and in return we open up a whole new world of flexibility around where, when and how you work. It’s an exciting time to be part of Amplience. We have new leadership, new goals and new opportunities. So let’s find out where you fit in… And if you’re still wondering what we actually do…
Amplience is the AI Content company that brings together data, performance insights and generative AI. We help 400+ of the world’s biggest brands, from Liberty and Mulberry, to Argos and Crate & Barrel, deliver persuasive content for every shopping context, fuelling truly personalized and connected experiences.

What to ExpectWe are looking for a dynamic Product Marketing Manager to join our Product Marketing team. In this role, you will be responsible for creating and implementing product marketing strategies and initiatives to increase customer engagement with our top-class platform, which is designed for generating, managing, and delivering content for shopping experiences. Your main focus will be on driving credit usage, boosting active usage, retaining customers, and overseeing customer advocacy throughout their lifecycle.

Key Responsibilities

• Product Engagement: Develop and implement relevant Product Marketing programs and activities to drive customer engagement and satisfaction with our platform. This includes in-product messaging, digital content, customer newsletters, product webinars, and event demos.
• Customer Retention: Develop and implement strategies to enhance customer loyalty, utilising data-driven insights and customer feedback.
• Advocacy Programs: Establish and oversee customer advocacy initiatives, such as collecting and crafting customer stories and testimonials and overseeing a customer advisory board program to shape product strategy.
• Product Content: Collaborate with the Content Marketing team to create high-quality, relevant product content that addresses customer needs and showcases customer success.
• Customer Insights: Collect and analyse customer data to discover trends, opportunities, and areas for improvement in our platform and product marketing strategies.
• Collaboration: Work closely with product, account managers, support, and customer success teams to ensure alignment and support for customer-facing initiatives.
• Metrics and Reporting: Monitor and report key performance indicators (KPIs) for product marketing to provide regular updates to senior management.

Skills, Knowledge and Expertise

• 3+ years of experience in Product Marketing preferred - or a Customer Marketing role - at a fast-moving B2B enterprise software company.
• Understanding of the digital commerce technology landscape.
• Experience marketing to or selling to the retail industry or related fields.
• Proven ability to drive a variety of go-to-market strategies for product releases with product management, marketing, sales, partners, and others.
• Be able to distil highly technical concepts into persuasive product marketing content for diverse audiences.
• Ability to engage with and earn the respect of deeply technical industry experts and business leaders.
• Strong verbal and written communication skills with the ability to work cross-functionally across sales, marketing & product management organisations.
• Highly collaborative; proactively seeks out a range of opinions and perspectives. But also able to work independently and remotely from peers.
• Strong analytical mindset, able to draw business-relevant inferences and determine strategies and tactics from data and insights.
• Ability to rapidly prioritise and react to changing market dynamics and business needs.
• Demonstrate upstanding character, leadership, consistent execution, and commitment to customer satisfaction.
• Global mindset and willingness to work across international time zones.
• BA or BS or higher in marketing, business, computer science, engineering, or related field.
• English language skills (business fluency) are a must-have; other languages are a plus.
• Ability to travel up to 30% of the time.
• A good sense of humour and work hard, play hard attitude!

Benefits

So what’s in it for you? Aside from using some great technologies and working with smart friendly people who are very generous with their knowledge, we have a great set of benefits to recognise everybody’s individual needs.

• Competitive Salary
• 25 days Holiday Allowance
• Length of Service Holidays
• Option to Purchase Additional Holidays
• Birthday Off
• Quarterly Company Wide Recharge Day
• Flexible Working Arrangements
• Freedom Friday
• Employee Assistance Programme
• Company Pension Scheme
• Enhanced Maternity & Paternity Policies
• Charity/volunteer Hours
• Life Assurance Policy
• Ride to Work Scheme
• Season Ticket Advance Loans
• Employee Discount Programme

Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amplience fosters a business culture where ideas and decisions from all people help us grow, innovate, create and be relevant in a rapidly changing world.
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