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Impression • Nottingham / Manchester

Digital Experience Specialist

4 days/week at home

4.5-day week

Core hours 10–4

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Job Description

Digital Experience is a rapidly growing service offering at Impression. To meet increased client demand and unlock further growth potential, we seek an experienced individual to work closely with Impression’s Head of Behavioural Science and DX Specialists on client strategy, research, running digital experimentation campaigns, email marketing automation, UX research and reporting results.

Due to the requirements of this role, this vacancy is open to DX practitioners already operating in a similar capacity or those with demonstrable previous experience running a/b testing and optimisation campaigns.

The successful candidate will progress and earn ultimate responsibility for client delivery and results.

We seek someone familiar with DX methodologies, processes, technology, and strategy. You will have held roles in at least one of the following fields:

- Customer Experience

- User Experience

- Marketing Automation

- Conversion Rate Optimisation

About Impression

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham and London.

Impression recently took home the award for the Best Large Agency to Work for and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

As our agency continues to grow, we are looking for an enthusiastic Digital Experience Specialist to grow with us and become a part of our journey.

This role of DX Specialist will work with all teams across the business.

As a DX Specialist, you will:

- On the DX strategy for a portfolio of clients, with support from the department head

- Drive delivery of CRO/DX campaigns, using the supporting team effectively to get excellent results for our clients and working hands-on where appropriate

- Create hypotheses from research on how our client's websites can be improved through A/B and User Research.

- Work closely with web developers and designers in the development of A/B tests

- Provide clients and stakeholders with timely, regular campaign/test reports

- Work with client teams across SEO, PPC, PR, and Analytics internally or client-side to understand and agree clear campaign KPIs, using CRO strategy to help meet clients' business goals

- Maintain/build on your own profile as a DX expert through social media

- Regularly contribute to the marketing of Impression's services through long-form written content and/or speaking engagements to evangelise the business, work and DX service


We're looking for someone with an in-depth understanding of conversion rate optimisation and user experience, who is a team player, and who knows that CRO and UX isn’t just changing button colours on web pages.

To be considered for the DX Specialist role at Impression, you will need to:

- Have experience in a similar CRO or UX role, ideally agency-side but brand-side also considered

- Demonstrate previous successful tests based on a structured data and hypothesis-led approach, with rationale

- Have a working knowledge of at least one A/B testing platform: VWO, WTO,Optimizely, Convert, AB Tasty, Monetate or similar

- Have high-level Google Analytics knowledge and the ability to dive deep and analyse data

- Experience in using Google Analytics to analyse the results of experiments.

- Have exceptional client management skills and be able to tell us how you deliver great experiences

- Have a demonstrable expert level of experience in Microsoft Excel or Google Sheets

- Be a demonstrable team player, capable of building relationships across teams at all levels

- Have demonstrable experience managing multiple, sometimes conflicting, deadlines

- Communicate your passion for Conversion Rate Optimisation, going above and beyond when required


- Basic knowledge of HTML, CSS and JavaScript

- Knowledge of web design software such as Figma or Sketch.

- Experience in multi-variate testing is beneficial but optional.

- Experience across several verticals and industry segments, including lead generation and e-commerce, will aid your application.

Salary: £28,600

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

What makes us different?

- We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:

- Competitive salary of £28,600 – verified by an external salary benchmarking company

- Flexible, hybrid working options - as per ways of working charter

- 4.5 day working week, Friday afternoons off!

- Private medical insurance with access to EAP

- Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost

- Enhanced sick pay - eight weeks full pay, eight weeks half pay in a twelve month period

- Access to HelloSelf, a virtual therapy platform

- Enhanced parental leave

- 28 days annual leave, plus bank holiday

- Life leave – when something unexpected happens in your life and you need some paid leave

- Pregnancy loss and parental bereavement leave

- Compassionate leave

- Eye-care vouchers

- Opportunity to save on and spread the cost of new tech through Techscheme

- Railcard salary sacrifice scheme

- Budget for books, tools and software

- A full social calendar with a budget per person

- Summer and Christmas party (off-site)

- Chance to attend national and international conferences

- Top Apple equipment to use at work

- Savings on bikes and accessories through Cyclescheme

- Contributory pension scheme

- The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

... Not ticking all the boxes?

Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.


Strictly no recruitment agencies.

Company benefits

4.5-day week
Open to part-time employees
Open to job sharing
Enhanced maternity leave – 8 weeks full pay, 8 weeks half pay
Enhanced paternity leave – 2 weeks full pay
Pregnancy loss leave – at least 1 week paid leave
Enhanced Sick Pay with access to free therapy appointments via HelloSelf
Private medical insurance
28 Days Holiday
Life Leave - discretionary leave for Moving House, a New Pet or supporting `family or friends with a difficult situation.
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are very happy with the benefits their company offers
Work-life balance
Employees feel that they can find the perfect balance of life and work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done

Working at Impression

Company employees


Gender diversity (male:female:non-binary)


Office locations

UK - Nottingham, London, Manchester

Hiring Countries

United Kingdom

United States

Awards & Achievements

2nd – Scaleup companies

2nd – Scaleup companies

Flexa100 2024
2nd – Media & Agencies

2nd – Media & Agencies

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023
Consultancy & Agency

Consultancy & Agency

Industry awards 2022

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