Digital Marketing Campaign Professional

Job Description

Locations: Birmingham, Bristol, Manchester or London

Working 3 days together in one of our offices and 2 days wherever suits you

Why this job matters

The Digital Marketing Campaign Professional is responsible for setting out and delivering against the project plan for marketing, trading, service & mandatory campaigns which deliver significant revenue to the business as well as informing, inspiring & engaging our customers. This role will deliver campaigns that form part of an integrated TTL campaign, driving acquisition of new customers and direct marketing campaigns across a range of channels, including email, mobile, direct mail and telemarketing to drive existing customer engagement and cross-sell / up-sell additional products and solutions based on what we believe is right for their business based on the data we hold about them. Ensuring customers are at the heart of everything we do, through a full marketing campaign approach, from creative briefing & stakeholder engagement all the way through to post campaign reporting and insights.

What you’ll be doing

• Effective e2e campaign management and stakeholder management.

• Identify, test and learn hypothesis within campaign activities, use learnings to influence future campaigns across the team.

• Contribute to overall creative brief for integrated TTL marketing campaigns.

• Own creative brief for smaller scale Digital only marketing campaigns.

• Responsible for performance reporting for all activity delivered through Marketo / AC.

• Working closely with Digital Marketing Automation squad members to understand the data and technology to drive best in class outcomes and ensure alignment to achieve collective campaign targets.

Experience you'll have

• Good knowledge of data and how to use key data points to drive data-driven digital marketing campaigns and make solid recommendations to segments on how to achieve their targets through combining data, technology and creative.

• Good understanding of how Marketing Automation platforms work to understand what’s technically involved to build campaigns and journeys.

• Knowledge and experience of running end-to-end direct marketing campaigns, from creative build through to targeting, segmentation, deployment and reporting.

• Previous experience of working with CRM and Marketing automation systems (eg. Marketo, Adobe Campaign Manager, Unica etc).

• Proficient in using data insights to drive actionable change i.e. campaign performance KPI’s, test & learn plans and AI tools.

• Good knowledge of Regulatory policies

• Previous experience working in a direct marketing role with an understanding of direct-response marketing.

• Experience writing briefs that are clear on requirements and the desired end result, enabling subject matter experts to collaborate and find the best solution.

Benefits

• Competitive salary
• 10 % on target bonus
• 25 days annual leave (plus bank holidays), increasing with service
• Family leave policy entitles - Equal parental leave
• Carers leave
• 24/7 GP Services for all and women's health services
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• Huge range of flexible benefits including cycle to work, childcare vouchers, healthcare, season ticket loan
• Option to join BT Shares Saving schemes
• Discounted BT products including broadband and BT Sport
• Access to 100’s of retail discounts including the BT shop

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.