Product Marketing Manager

Job Description

🗓️ Start date 2nd or 9th September 2024 at the very latest, earlier would be great!

📍 London - hybrid at our office in Aldgate 2 days per week, wfh/remote 2-3 days per week (you can work full time from the office if you prefer) with ad-hoc travel to our Sheffield office - travel paid

⏰ 12 month Maternity cover

Our mission:

• Two in five people in the UK rent their homes. Goodlord's mission? To provide them with the best renting experience in the world 🌎
• We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠
• Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products and 350 Goodlordians supporting the mission! 💚

The Opportunity:

If you’re looking for a strategic role with big business impact, enjoy working with stakeholders across a business, and are passionate about crafting effective messaging - this position is for you!

• Partner closely with product, sales and marketing to set priorities, agree marketing plans and product revenue targets
• Lead, prepare and executive on go-to-market plans for new products and partnerships, effectively communicating with teams around the business including senior leaders
• Craft messaging and content that translates the features and capabilities of new and existing products into benefits for our customers.
• Build tools, collateral and training programmes to enable our Sales, Customer Success and Marketing teams to effectively communicate our value proposition and product details to unlock revenue opportunities.

What we need from you:

• Significant experience in a product or customer marketing role in a B2B SaaS business (ideally this will be fintech, insuretech or proptech but this is by no means essential)
• Experience taking new products to market and running product launches naturally this means you have excellent project and stakeholder management skills
• Strong copywriting skills with proven experience of crafting messaging that turns emotional and functional benefits of the product into compelling reasons to buy products
• Confident in conducting market and competitor analysis and communicating this internally to inform strategic decisions and product roadmap

What's in it for you:

• 🚀 Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us and you can use your £1000 annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally at Goodlord too!
• 💕 Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
• 🌴 Unlimited holiday and flexible time off (subject to passing probation & fair usage policies): we encourage Goodlordians to make use of their unlimited time off to enjoy the world, recharge, and reboot. We also offer time off for volunteering and training, so you can give back to the community and pursue your passions
• 🤗 Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

What’s next?

If you’re ready to help us provide the best renting experience in the world, then click apply (2-3 minutes)!

A full job spec is available on request

---

Goodlord wants applicants from all backgrounds and walks of life, we are an equal opportunity employer committed to creating an inclusive environment. In fact one of our core values is Bring our whole selves to work which is really important to us. If there is anything you need to participate fully in the interview process we'd like to hear about that too, please just include it in your application. Come and join us!

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer **

Regrettably we are not able to provide sponsorship for this role

No agencies please - we have tried and trusted partners we would turn to should we require support