Product Manager - Customer and Marketing (multiple openings)

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

We are on a mission to make car changing simpler for everyone and are now building out a product team to help deliver on this promise across our platform.

You will play a leading role in helping develop our product strategy to offer a better and more seamless car changing experience to our millions of customers.

We are looking for a product specialist who can live and breathe our customer experience helping us improve our customer journeys as well as the performance of our marketing activity. will also be charged with helping Carwow accelerate our marketing capability - including the implementation of marketing tech to help improve the profitable acquisition of new customers and improved monetisation of existing customers.

WHAT YOU'LL DO

• Utilising relevant customer insight and competitor analysis to identify opportunities and threats- working closely with our inhouse research team to better improve our customer and product experience

• Creating an environment that allows the team to get the best out of all the people in their squad by helping provide wider context, giving clarity on goals, supporting and setting processes for the team to collaborate effectively.
• Leading a product team that will deliver rapid improvements to our customer journeys to improve the effectiveness of our marketing and to better monetise our customers

• Using data to generate actionable insights, to leverage those insights to achieve goals set for the product, and to connect those quantified goals to meaningful outcomes for the business.

• Building empathy with our customers and leverage feedback in the form of interviews, conversations, usability tests, surveys, and other forms of research to understand how users engage with the product, make better decisions, and drive meaningful outcomes for the business.
• Supporting the broader Customer & Marketing team by delivering product enhancements based on the business priorities
  

WHAT YOU'LL NEED

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have

• Proven experience as a Product Manager (3-5 years)
• MarTech experience
• You are a strategic thinker, being able to think both top down and bottom up.
• Ideally, you would have experience working in high paced environments
• Excellent communication and presentation skills, whether to the tech team, to other stakeholders or to our leadership team. Effective in distilling complex solutions into bite-sized pieces when speaking and writing
• Excel at managing stakeholders, whilst also being confident in voicing your own opinions and challenging others.
• Be highly analytical and accustomed to using complex data to make decisions - when you’re presented with data, analysis should be a reflex.
• Be a great prioritiser, not afraid to say no.
• Great attitude, keen to learn and an excitement to build something you can be proud of

INTERVIEW PROCESS

Step 1: Talent Screen

Step 2: Hiring Manager Interview

Step 3: Peer/Stakeholder Interview

Step 4: Case Study

WHAT’S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
  

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.