Lifecycle Marketing Manager

Job Description

At Unmind, we're here to create better mental health.

We believe mental health should be a source of strength, not struggle – for people, teams, and entire organisations.

We combine science, technology, and human care to help companies like Uber, Disney, Major League Baseball, and the NHS improve mental health and drive performance.

Now we’re looking for more brilliant people to help us do it.

🚀 Our Values

We’re building a company where ambition and empathy go hand in hand.

Outpace the rest – Move fast. Deliver excellence.

Stronger together – We go further, faster, together.

Client first – We win, when our clients win.

🌈 Inclusion & Belonging

We’re building a place where everyone feels seen, heard, and supported – and where difference is celebrated.

If you need adjustments during the process, tell us when you apply or email talent@unmind.com.

Learn more about how we hire and our commitment to equity in our Candidate FAQ →

🎯 The Role - Lifecycle Marketing Manager

We're looking for a Lifecycle Marketing Manager to be the dedicated owner of our member communication strategy, ensuring every user gets the maximum value from the Unmind platform. You'll play a critical role in driving higher member engagement, increasing utilization of high-value services like Therapy and Coaching, and establishing robust governance to protect client trust and mitigate compliance risk.

What you'll do

• Own and Optimize Engagement: Lead the strategy, planning, and execution of member marketing campaigns and automated journeys to drive platform utilization, with a focus on high-value services like Therapy and Coaching.

• Drive Revenue and ROI: Fuel client renewals and expansions by demonstrating and improving client ROI through increased member engagement, directly impacting additional Annual Recurring Revenue (ARR).

• Establish Governance: Design and maintain robust governance frameworks for all member communications, ensuring regional compliance, audience segmentation accuracy, and risk mitigation across hundreds of thousands of member touchpoints.

• Maximize Technology Investment: Act as the expert for the Braze member marketing platform, ensuring we extract full value by designing automated, personalized journeys and leveraging data insights.

• Cross-Functional Collaboration: Partner closely with Client Success, Sales, and Product teams, translating utilization results into quantifiable ROI for business reviews and ensuring alignment between product features and member communication.

• Enable B2B2C Client Success: Build scalable "campaigns-in-a-box" to help clients promote Unmind internally, including editable templates, in-app copy, and how-to guides for high-priority rollouts.

🌟 About You

In the spirit of equity and continuous growth, we invite you to remove education from your CV. Qualifications are not a factor in our decision-making. However, some experience in the following is important for this position:

• Demonstrable expertise in designing, executing, and optimising member engagement campaigns and automated user journeys.

• Proven ability to translate business goals (like retention and revenue growth) into targeted marketing strategies.

• Strong understanding of marketing governance and compliance, particularly in managing large-scale, segmented communications.

• Proficiency with a core member marketing automation platform (such as Braze or similar tools) to leverage data and build personalized experiences.

• Execution-oriented mindset with the ability to manage year-round campaign planning, delivery, and optimization in a fast-paced environment.

• Experience collaborating cross-functionally with teams like Client Success, Sales, or Product to align marketing efforts with overall business objectives.

Tip for candidates: If you’re unsure whether to apply – do. We know great people don't always tick every box.

💚 Life at Unmind

We believe wellbeing and performance go hand-in-hand – and we build our environment to support both.

A few highlights:

✅ Private medical for you & your family

✅ Equity in Unmind

✅ Generous gender-neutral parental leave

✅ 25 days holiday + birthday + celebration days

✅ Revive & Thrive Days – company-wide Friday off monthly

✅ Flexible working + early Friday summers

✅ Remote-first within the UK, with monthly in-person meet-ups and access to a London co-working space

✅ Annual learning budget + learning leave

✅ Free weekly therapy or coaching sessions

✅ Wellbeing support via WellHub & Bippit

See all benefits on our Careers Page →