Customer Marketing Lead

Job Description

About 9fin

9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.

Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.

Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.

We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.

The opportunity

We’re looking for a strategic and hands-on Customer Marketing Manager to drive engagement, adoption, and retention for 9fin’s existing customer base. In this role, you’ll build programs and campaigns that turn customers into advocates, deepen product usage, and generate expansion opportunities. You will work closely with Customer Success, Product Marketing, Sales, and Demand Generation to deliver personalized, high-impact marketing that enhances the customer journey.

This is a high-impact role where you’ll own customer marketing end-to-end: strategy, execution, measurement, and optimization. You’ll design campaigns, nurture programs, and content experiences that drive loyalty, advocacy, and revenue growth.

Every day is different, but here’s an example of the kind of things you’ll work on:

Customer Engagement & Retention Programs

• Develop and execute programs that increase product adoption, engagement, and renewals

• Build email nurture flows, in-app messaging, webinars, and other touchpoints that drive customer value

• Segment the customer base to deliver targeted, personalized campaigns

• Use product usage and behavioural data to identify customer cohorts, diagnose friction points, and design targeted engagement programs that drive activation, adoption, and deeper product usage

• Coordinate cross-functional programs for product launches, feature announcements, and adoption initiatives

Advocacy & Community

• Create strategies to convert satisfied customers into advocates and references

• Build case studies, testimonials, and customer success stories to highlight outcomes and drive demand

• Collaborate with events and content teams to create customer-focused webinars, roundtables, and peer communities

Measurement & Optimization

• Track and report on program performance (engagement, adoption, retention, advocacy, upsell)

• Build and analyze behavioural cohorts (e.g., activation, feature adoption, product depth) to measure how customer segments evolve over time and evaluate the impact of marketing interventions

• Use insights to iterate campaigns, improve targeting, messaging, and overall customer experience

• Partner with Customer Success and Sales to align marketing programs with retention and expansion goals

Collaboration

• Work closely with Customer Success, Product Marketing, Sales, and Demand Generation to align programs with overall business priorities

• Ensure consistent messaging and branding across all customer touchpoints

• Serve as the voice of the customer internally, sharing insights and trends to inform product and marketing strategy

About You

This role will be a great fit if you:

• ~5 years of experience in customer marketing, retention marketing, or B2B marketing with a customer focus

• Proven ability to plan, execute, and measure multi-channel customer programs

• Strong writing and storytelling skills for both internal and external audiences

• Experience using marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, etc.)

• Analytical mindset and a data-driven approach to optimizing campaigns

• Excellent collaboration and project management skills

• Experience creating customer advocacy programs or customer communities is a plus

Our benefits

We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

Financial & Insurance

• Competitive salary benchmarked at 75-90th% of market

• Equity options

• Pension (your minimum contributions are 4% with 9fin matching up to 7%)

• Private Medical Insurance

• Paid sick leave with Income Protection for long periods of illness

• Group Life Assurance

• Season Ticket Loan & Cycle to Work schemes

Time off

• 25 holiday days per year

• Local public holidays (with the ability to exchange them for alternative days)

• Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work

• Work abroad for up to 3 months a year

• 1 month paid sabbatical after 5 years of service

• Enhanced parental leave & flexible working arrangements available

Training & Culture

• Professional learning and development budget

• Quarterly team socials

• Summer and Winter company social events

9fin is an equal opportunities employer

At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.