TUI Group • Luton, United Kingdom

SEO Executive

Employment type:  Full time


A little flex time

Job Description

TUI UK & Ireland take over 6 million customers on holiday every year and here in Marketing we are instrumental in bringing these holidays to life through our market leading brand TUI, plus First Choice, Marella Cruises and Crystal Ski.

Opportunities within Marketing at TUI are plentiful and diverse, we span the full range of disciplines from Brand, Digital Marketing, CRM, Customer Insight, Customer Experience and PR. You’ll be empowered to be innovative in your work, agile in your mindset and creative with your output – as this is what gives us our competitive edge. We also believe in and promote the importance of being able to work flexibly and investing time in personal development. It’s for this reason we are especially proud of the recent launch of our Sales & Marketing Academy which enables our people across the function to continually learn, network and be inspired by our vision for the future.

Our SEO team forms an integral part of the digital marketing team. We’re looking for a passionate technically focused SEO Executive who will enjoy working with a suite of SEO and analytics tools and a wide range of internal teams. The successful candidate will support our SEO strategies, particularly focusing on technical optimisation and performance analysis to enhance our online presence and drive organic traffic.

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role where the successful candidate would collaborate with colleagues in our Luton office once a week. The closing date for applications will be the 30th April.


  • Assist in auditing and optimising website architecture, ensuring it is aligned with SEO best practices for crawling and indexing.
  • Support the implementation of technical SEO initiatives with new page builds and designs.
  • Work closely with the development and testing teams to ensure SEO best practices are followed during website updates and new launches.
  • Conduct regular technical SEO audits to identify and resolve issues such as broken links, 404 errors, and redirect chains.
  • Monitor and analyse website performance metrics, using tools like Google Search Console and Google Analytics, to identify areas for improvement.
  • Stay updated with the latest trends and updates in SEO and search engine algorithms to ensure compliance and maintain competitive advantage.
  • Collaborate with teams across the business and TUI Group to ensure a cohesive approach to SEO
  • Interpreting SEO data to test new ideas and initiatives.
  • Liaising and building relationships with internal stakeholders and agency partners.


  • Basic understanding of technical SEO principles and a strong desire to learn more.
  • Familiarity with website technologies such as HTML, and CMS platforms.
  • Analytical mindset with problem-solving skills and attention to detail, with the ability to think strategically and act tactically.
  • Ability to work effectively in a team environment and communicate technical concepts to non-technical team members.
  • Proactive learner with a passion for staying updated on industry trends and search engine algorithms.
  • Experience using search data platforms such as SEMRush or Search Metrics with an interest in learning advanced techniques.
  • Excellent collaboration skills


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Excellent rates with foreign exchange
  • Pension scheme and life assurance.

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

​​We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email . We really value your interest in TUI and will be back in touch with you shortly after the application closing date.


Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries





Dominican Republic
















United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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