SEO Campaign Outreach Executive

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE TEAM

This role sits in the Organic Growth team that is responsible for maximising the organic opportunity for Carwow Group helping grow our organic traffic, which is a vital revenue driver for the business. It reports to our Head of Organic Growth.

The Organic Growth team is under the remit of our Director of Audience Engagement and Retention within the Customer & Marketing function.

WHAT YOU'LL BE DOING

You will be tasked with growing the domain authority, traffic and reach of the Carwow Group websites by building links and increasing mentions in a number of ways:

• Utilising tools to discover the right websites to engage with to maximise results
• Working closely with the Communications team to amplify PR and marketing activity - aligned to the the Communications plan
• Utilising bespoke Carwow Group content to encourage linking to our websites
• Developing and overseeing an outreach plan to ensure regular and targeted outreach to drive maximum results.
• Building relationships with relevant bloggers and social influencers to promote automotive content engagement
• Keeping up-to-date with SEO, social media and internet marketing trends

WHAT YOU'LL NEED

• Have experience using SEO and Outreach tools/platforms (OSE, Majestic, Buzzsumo, GA, social tracking/mention tracking, Twitter etc)
• Have at least 1-2 years experience implementing outreach campaigns previously (either agency or in-house) with a track record of delivering ROI and organic growth
• Be a good communicator and the ability to build relationships over both phone and email
• Have awareness of SEO, PR and Marketing, and how they work together
• Have strong copywriting skills
• Be proactive and a self-starter
• Be organised, methodical and have the ability to juggle multiple tasks/priorities
• Have a creative outlook and the ability to come up with fresh ideas for content promotion
• Be numerate and able to write up performance reports and summaries
• Be an intermediate user of Excel or other spreadsheet packages
• Be educated to degree level or similar
• A genuine interest in cars is a bonus (but not essential)

WHAT THE PROCESS LOOKS LIKE

• Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
• Step 2: Video-call with the Hiring Manager & a Team Member
• Step 3: In-office task-presentation with the Hiring Manager & the Head of Department

WHAT'S IN IT FOR YOU

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.