Tomorrow Group • London, United Kingdom

Senior Web Analyst (Google Specialist)

Employment type:  Full time

Remote-first – with Office / Co-Working Space

4.5-day week

Core hours 11–3

Job Description

Braidr is a data technology company that puts insight behind every marketing decision. Helping businesses create elevated brand experiences by bridging the gap between business and marketing with the help of technology. Braidr solves a multitude of data problems through integration, analytics and insight to create new structures, more valuable than the sum of their parts.

As a Senior Web Analyst at Braidr, you are responsible for technical solutions, specifically in Google Analytics and Google Tag Manager. You will live and breathe measurement, data collection and analytics solutions. As our Senior Web Analyst, you will work closely with both the Braidr Web Analyst team and with our sister agency Found, to dive into the detail of campaigns, define how we measure performance and implement this across accounts. You will provide valuable insights that help drive successful digital marketing campaigns with our specialist teams and help clients understand their customers and visualise data in a meaningful way. You will also be highly operational and an effective communicator managing projects end-to-end including effective client communication.

Sal: £40k-£50k


  • Understand the business goals of our clients and translate that knowledge into an effective ad tracking, tagging and trafficking strategy.
  • Analyse clients current tracking and containers, and provide recommendations for improvements (GTM and GA)
  • Responsible for generating, implementing, and maintaining tracking code for proper measurement of paid media, SEM, social media (paid and organic), CRM, and website analytics.
  • Create implementation requirement documents for clients, onsite coding solutions or GTM solutions. You will be a GTM wizard.
  • Analyse client’s collected data, bug checking and providing insights.
  • Integrate with other platforms.
  • Data visualization pro across various platforms (we use looker primarily)
  • Attend client meetings and manage client communication as and when required.
  • Develop and implement processes and ensure we remain efficient. Operational excellence is a must.



  • Clear and effective communication with internal and external stakeholders
  • Ensure timely and accurate time logging
  • Live and breathe the Braidr values
  • Deliver to deadlines with the expected high-quality output


  • Takes a proactive approach to actively develop relationships with clients
  • Strong attention to detail. Place value in the quality of work we provide
  • Approachable, supportive, and accountable for their own, the clients and the team’s performance and outputs
  • Forward thinking and solutions orientated
  • You have a growth mindset


  • Exceptional delivery of responsibilities
  • Successful and positive client relationships
  • Consistent high standard of delivery and to deadlines
  • Contributes ideas and solutions
  • Productive and successful relationships with internal stakeholders


  • Flexible Working - remote & flexible hours
  • Personalised Career Development
  • Summer hours on Friday + early finish on Fridays throughout the rest of the year
  • Birthday day off + half a day leave throughout the year for extra celebrations
  • Interchangeable bank holiday switch to celebrate the days important to you
  • Employee Wellbeing Initiatives including Employee Assistance Programme
  • Pension
  • Bippit financial coaching
  • Bupa Healthcare
  • Enhanced parental leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Summer and Christmas party
  • Life Assurance & Income protection
  • Cycle to work scheme
  • Computer purchase scheme
  • Regular lunch and learns
  • Team socials
  • Opportunities to attend conferences and industry events
  • And more!
  • We're a flexible employer so we're happy to hear from people who are looking to work fully remote.

    At Tomorrow, we embrace and support diversity, fostering a culture of inclusivity as we know it is fundamental to our mission to make digital experiences more engaging, connected and accountable.

    We're an equal opportunity employer and all applicants will be considered without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, nationality, neurodiversity

Company benefits

24 days annual leave + bank holidays
Adoption leave
Enhanced maternity leave
Open to compressed hours
Open to part-time employees
Birthday off
4.5-day week
Enhanced sick days
Open to part time work for some roles
Early finish Fridays
Summer hours
Enhanced sick pay
Health insurance
Dental coverage
Mental health platform access
Compassionate leave
Season ticket loan
Time off in-lieu
Bank holiday swaps
Accrued annual leave
Pregnancy loss leave
Enhanced paternity leave
Tax-free childcare
Cycle to work scheme
Life assurance
Life insurance
Volunteer days
Financial coaching – provided by Bippit
Employee assistance programme
Lunch and learns
Teambuilding days
Skilled worker visas
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can find the perfect balance of life and work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity, and the efforts to improve and maintain it, are great
Employees feel like the company culture is brilliantly inclusive and equitable
Employees feel like it is a really great environment to work in
Employees feel very excited about and aligned with the company mission
Employees feel that their salary is good and matches the value they bring

Working at Tomorrow Group

Company employees


Gender diversity (male:female)


Office locations


Hiring Countries

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Media & Agencies

Media & Agencies

Industry awards 2023
Emerging companies

Emerging companies

Flexa100 2023
Consultancy & Agency

Consultancy & Agency

Industry awards 2022

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