Paid Digital Media Lead

Job Description

Our digital channels are key to how we engage our supporters and reach people affected by blood cancer. We are growing our Digital Marketing team and have ambitious plans for the future, to engage with 75% of people affected by blood cancer and increase our investment to £15 million per year by 2027/28. We are looking for a paid media specialist with hands-on experience of managing and executing paid social ad campaigns. You’ll be working closely with teams across the organisation to provide the most efficient advertising solutions and ultimately deliver on their campaign objectives. We are looking for someone who is ambitious, can take initiative and determined as you will not only be involved in planning and delivering fundraising and engagement campaigns but supporting our mission teams in making sure our support services are reaching those who need it the most, the impact of our research is known to our audiences and that we are reaching key political influencers with our messaging so that we can improve the outcomes for people affected by blood cancer.

Key Responsibilities

Planning:· Create paid media strategies that deliver tangible results and align with campaign, team, and organisational goals.· Set KPIs for our advertising activities and ensure we’re delivering against them.· Work with the digital marketing team and stakeholders to produce comprehensive marketing plans that align with email and organic social activity.· Work with the Creative Services Team and Content Producer to develop engaging advertising assets.· Identify new opportunities and have an awareness of competitor offerings, providing recommendations and embedding testing in our marketing plans. Delivery:· Execute and optimise paid social media campaigns to deliver against our headline strategic goals and objectives.· Manage advertising campaign budgets and adjust as needed.· Make data-driven decisions and continuously improve and refine performance. Reporting:· Monitor campaign metrics and work with the Digital Insights Manager and Analyst to produce campaign reports and evaluations.· Identify performance changes and new trends and communicate them to the campaign leads. Stakeholder Management:· Provide training, support and mentorship to team members and others across the organisation.· Educate and inform stakeholders about digital media trends, tools, and best practices, fostering a deeper understanding and appreciation of digital media’s role in achieving organisational objectives.· Manage relationships with external agencies and vendors, ensuring effective collaboration and timely delivery of high-quality digital media content and campaigns.· Actively gather and incorporate feedback from various stakeholders to continuously improve and optimise digital media plans, strategies, and executions.· Provide comprehensive and transparent updates on digital media performance to stakeholders, highlighting key metrics, insights, and areas for improvement. General Responsibilities:· Provide monthly paid media spend reconciliation for the Finance team.· Support the Senior Digital Marketing Manager with the development and implementation of the digital marketing strategy.· Support with digital marketing administrative tasks and improving our ways of working.

Skills, Knowledge and Expertise

• Proficiency in social media advertising, particularly Meta, YouTube, TikTok and LinkedIn
• Good working knowledge of analytics platforms and using insight for campaign optimisation
• Excellent communication skills, with the ability to articulate campaign strategies, performance insights, and recommendations clearly to internal stakeholders
• Understanding of PPC advertising, particularly Google and Microsoft Ads
• Good interpersonal skills and the ability to build strong working relationships with colleagues and external agencies and suppliers, working with and balancing the needs of multiple internal stakeholders simultaneously
• Willingness and ability to lead continuous and iterative ways of working built around test and learn
• A detail-oriented approach with an emphasis on accuracy
• Ability to provide clear creative direction and asset guidance, accounting for platform best practices
• Ability to consider barriers users might face in using our products and services, and use this insight to make sure they are accessible to everyone
• Fluent with digital collaboration tools to meet, share and collaborate with colleagues
• A positive attitude to technology, insight and data, including an enthusiasm to use new technologies and ways of working to deliver team/individual objectives
• Understanding of personal data under the principles of GDPR