Growth Marketing Analyst

Job Description

What do we do?

Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

The Role:

We are looking for an analytical and results-driven Growth Marketing Analyst with at least 3 years of background to play a pivotal role in driving our organisation’s marketing strategy through data-driven insights.

This role, which focuses on SaaS digital marketing, product usage, commercial analytics, and website performance, is perfect for a data enthusiast who excels at converting data into actionable insights to foster growth and enhance customer engagement.

As a demand generation team member, this person will be collaborating closely with internal teams and external suppliers, you’ll serve as the go-to person for group marketing performance insights and be a key contributor to monthly, quarterly, and annual reviews and planning processes. In addition, you’ll conduct specific marketing campaign analysis, covering a wide breadth of channels and business areas, from digital marketing to CRM, to brand, working cross-functionally to improve our understanding of the drivers of marketing effectiveness.

They must be passionate about data storytelling, data visualization and using data to drive revenue growth.

What you'll do:

• Have a strong understanding of digital marketing platforms (e.g., Google Ads, Facebook Ads), attribution, and demand generation.

• Analyse the performance and ROI of marketing channels (as specified in your list).

• Implement and refine attribution models to track the customer journey.

• Be the go-to expert for all marketing, digital, product & CRM analysis by providing comprehensive insights across various channels and/or campaigns, and supporting the marketing team with in-depth analyses to inform strategy and decision-making

• Lead and manage projects to deliver innovative and impactful analyses for the marketing team, uncovering actionable insights and opportunities that fuel growth and optimize marketing strategies.

• Communicate the latest insights and analytics outputs and make recommendations on gap & lift analysis, as well as marketing channel investment.

• Monitor and implement marketing and pipeline analytics, providing regular reports to all relevant stakeholders on a weekly, monthly, and quarterly basis.

• Responsible for translating complex data into understandable insights for executive consumption and review, clearly conveying the story behind the data, providing insights and recommendations to inform decisions, and regularly communicating with leadership to present data, status updates, and findings.

• Assist in the development, implementation, and continuous improvement of CRM measurement strategies.

We'd love to hear from you:

• Data analytical & clear communication skills.

• Strong data analytical & clear communication skills.

• Proficiency in GA4, visualization tools, Salesforce, and Hubspot.

• Experience in marketing attribution and ROI reporting.

• SaaS experience & SQL experience are desirable but not essential.

• Experience with Hockeystack would be a plus.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Exceptional Together

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.