Join tms as a Creative Strategy Director in London (Hybrid, minimum 2 days per week in-office). In this senior role within the Global Consumer Strategy team, you will shape breakthrough, culture-driven campaigns for the Global McDonald's Happy Meal, bridging strategy and creativity across product, digital, retail, and gaming platforms.
Requirements
Proven experience in developing multichannel campaign concepts from strategy through to execution
Background working in a top-tier creative or integrated agency environment
Strong grasp of culture strategy and trends
Experience leading cross-functional teams and managing complex stakeholder environments
No specific degree or minimum years of experience explicitly stated in the posting.
Skills & Responsibilities
Culture Strategy: Trend analysis and cultural immersion to drive culturally resonant campaign ideas that engage Gen Z and Gen A.
Multichannel Execution: Translating high-level strategy into tangible outputs across visual identity, product, retail, digital, and gaming.
Stakeholder Management: Persuading and influencing internal and senior external stakeholders through exceptional storytelling.
Cross-Functional Leadership: Guiding integrated teams across creative, design, digital, retail, and partnerships.
Potential transition routes: People from senior brand strategy or creative director roles may bring strong campaign development skills, alongside meeting the agency background requirements.
Job description
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.
So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.
WHY WE THINK YOU WILL LOVE THIS ROLE
The Creative Strategy Director will sit within our Global Consumer Strategy team.
This is a rare opportunity to work on Global McDonalds Happy Meal, a culturally relevant brand - one that collaborates with some of the biggest IP partners on the planet and consistently creates moments that resonate with Gen A and Gen Z audiences worldwide.
This is not a traditional campaign role.
You’ll be shaping ideas that:
Show up across multiple channels and touchpoints
Come to life in product, retail, digital, and gaming environments
Spark social conversation and cultural relevance
If you’ve ever wanted to:
Move beyond ATL into experience-led, culturally-driven work
See your ideas realised across unexpected and innovative platforms
Operate at the intersection of strategy and creativity
…this role is designed for you.
WHAT YOU WILL BRING TO THE ORGANIZATION
You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels.
You will:
Develop big, culturally resonant ideas that can flex across markets and formats
Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
Work across cross-functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
Navigate complex stakeholder environments with confidence and adaptability
Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
Proven experience developing multichannel campaign concepts from strategy through to execution
Strong understanding of how ideas translate into:
Campaign visual identity
Product / merchandise
Digital and gaming experiences
Retail environments
Experience leading or shaping cross-functional, integrated teams
A track record working on culturally-led brands or campaigns, with a strong grasp of culture strategy
Ability to operate in the space between strategy and creative—whether as:
A strategist deeply embedded with creatives, or
A strategically minded creative / hybrid profile
Background in a top-tier creative or integrated agency environment
Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders.
Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas.
Additional considerations
This is a global role, requiring flexibility to collaborate across time zones (including US-based teams)
Minimum 2 days per week in our London office
Final thought
We’re looking for someone who doesn’t just write strategies—but shapes ideas that live in culture. Someone who can take a thought and turn it into something people see, use, share, and talk about.
