Senior Marketing Measurement Manager

Job Description

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

Motorway is now valued at over $1 billion and is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.

The Senior Marketing Measurement Manager sits within the multi-disciplined marketing team and is responsible for owning and driving the marketing effectiveness agenda across the business. You will be analysing data and creating insight-led strategies that deliver great value for sellers and drive sustainable long-term growth for Motorway. The successful candidate will be able to demonstrate marketing measurement acumen within a multi-channel marketing mix environment.

Responsibilities

• Define and own the marketing measurement framework for Motorway across linear and economised models
• Develop the annual measurement plan with quarterly optimisations
• Drive the continued optimisation and improvement of our marketing mix ensuring we achieve our multi-year business objectives
• Develop clear business cases to analyse our existing data to understand our CLTV and drive accurate decision making
• Manage our external agencies for marketing effectiveness (inc. econometrics, forecasting, auditors, and media partners)
• You must be able to manage and influence stakeholders, ensuring marketing measurement and effectiveness are implemented into every Go-To-Market plan.
• You must be able to present recommendations to the MW Leadership and Executive teams using clear verbal and written communications to get buy-in for your ideas and drive the business direction
• You must be the biggest advocate for marketing effectiveness and measurement ensuring your findings inspire those around you and, as a result driving the business to new places

Requirements

• Experience of delivering econometrics projects
• A passion for using advanced statistical techniques to convert observable data into actionable recommendations.
• An understanding of media planning and buying and experience using optimisation techniques to inform media planning.
• A clear understanding of the relevant inputs to build econometric models
• Advanced use of Excel
• Self-motivated and enthusiastic attitude with the adaptability to work in a fast-paced and dynamic commercial context.
• Excellent written and oral communication skills - be an articulate, positive communicator, with experience of delivering results and recommendations to impact commercial decision-making.
• Flexible, positive attitude, and growth mindset; able to adapt to the constantly evolving competitive landscape and work well in a fast-paced environment

• The ability to identify and solve problems quickly, with clear, data-led decision-making and strategic thinking and not get distracted or demotivated by unexpected challenges

Benefits

• Stock options - we succeed and fail together as a team, so we want you to be included in our success
• Annual learning budget - you can choose how you like to learn and find the best learning experiences to support your progression.
• BUPA health insurance
• Discounted dental through BUPA
• Discounted gym membership through BUPA
• On-Hand volunteering membership + 1 volunteering day per year
• Hybrid working from home (approximately 1-2 days in the office a week)
• Pension scheme
• Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
• Cycle to work scheme
• Enhanced maternity/paternity leave
• Regular social events

Equal opportunities statement

We are committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where people can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-Hybrid