B2B Marketing Manager

Job Description

About Flume

A rapidly growing sales training business with a position of market leadership in the Media & Events market, and a growing footprint in Tech and Hospitality among other sectors. Flume deliver training through a blended, innovative, tech-enabled proposition.

Flume exists to help salespeople stand out in competitive markets and smash their targets. Their unique approach ensures learning is adopted and embedded, delivering measurable sales impact and exceptional ROI for clients.

Flume delivers game-changing sales and training approaches to help drive sales performance across their clients’ businesses. With an ambitious goal to be recognised as the world’s best Sales Training company, Flume only seek the very best to join their business as they scale. In return, employees benefit from joining the “Number 1 Most Flexible EdTech and Education Company 2023” – Flexa Industry Awards.

Flume is a remote-first business with generous holiday allowance and private health cover. You will benefit from working with a really smart focused team that will allow you to make the role your own whilst supporting you to achieve your goals. We put particular emphasis on working closely with the sales team to maximise all of our activity.

If the above sounds attractive, and you share our values, then this role might be for you.

“Flume is an amazing company to work for. The culture is supportive, flexible and inclusive.”

Our Values

• We think differently: Embracing innovation and unique perspectives.
• We are outcome obsessed: Focused on always delivering the best results.
• We do the right thing: Committed to purpose-driven and authentic actions.

THE ROLE:

Working with the Head of Marketing to implement the strategy and execute our B2B demand generation
campaigns across all channels, including website, email, conferences, events, memberships, media outreach and social.

We are looking for a B2B Marketing Manager to manage all marketing to acquire new business by guiding them through the sales funnel. The role will also work with the client growth team to develop existing clients. We require a B2B marketing manager to build and manage all relevant end to end marketing campaigns across a variety of digital channels and partnerships to drive revenue.

For this role, you will be both a creative and quantitative thinker with the ability to write marketing copy and work closely with sales to write and produce key market messaging. You should be familiar with various marketing techniques across all marketing channels. Your goal will be to develop and implement the most profitable campaigns to position and promote the business.

KEY RESPONSIBILITIES:

• ·Own and grow our brand to ensure it is consistent at every single customer touch point.
• ·Ownership of our marketing campaigns from conception to execution, utilising a blend of marketing channels to encourage the adoption of our products. For both prospects and existing clients.
• Manage our online presence, including the company website, social media, and email marketing.
• Create promotional material, company literature, and all digital assets.
• Plan and execute various virtual and in-person events, including webinars and customer roundtables, Ensure these events are seamlessly woven into our overall marketing strategy.
• Design and implement targeted email nurture programs. This involves planning campaigns, creating content, segmenting audiences, scheduling and ongoing analysis to optimise engagement and conversion.
• Write strong marketing copy for the above.
• Work closely with other departments (particularly the sales function) to continuously refine our marketing processes for greater efficiency and effectiveness. Finding and implementing new and better ways to drive growth through utilising the latest tech and tactics in the industry
• Conduct insightful market research to understand what our clients are looking for and what competitors are doing.
• ·Manage and nurture relationships with external suppliers and partners
• Optimise marketing acquisition: reducing the cost and acquiring the best customers for the business. Regular reporting on findings.
• ·Use marketing intelligence, customer insight & analysis to understand our audiences and the effectiveness of the campaigns and adjust tactics as needed to reach business goals. Adjust our messaging accordingly.

THE IDEAL CANDIDATE WILL POSSESS THE FOLLOWING:

• ·Excellent understanding of full marketing mix
• ·Strong understanding of all relevant marketing channels: digital (search, display, social, mobile) and email marketing
• Creative thinker and proactive problem solver
• Proven experience in B2B marketing
• Ability to write strong marketing copy/messaging
• ·Excellent communication skills
• ·Strong attention to detail
• Analytical mind and strong quantitative skills
• Likely 3-5 years experience in a B2B data-driven and or digital marketing role
• Experience working with partnerships
• Experience with campaign execution from concept to reporting
• Good knowledge of marketing technology tools such as Google Analytics, Hubspot and WordPress
• A strong grasp of web analytics, A/B testing, and metrics driven (performance) marketing
• Commercially driven and customer centric
• Outstanding ability to think creatively, identify and resolve problems
• A keen thirst to learn and maximise from the use of the latest technologies including third party apps, internal apps and AI.
• Preferably (but not essential) previous experience of working in marketing for a training business.

Outcome obsessed:

• Competitive, tenacious and resilient
• Highly motivated and target driven
• Goes above and beyond
• Focused on results

Modern outreach:

• Likes to connect with partners and suppliers in-person and remote
• A natural analysis based marketeer & social media savvy
• Experienced in running marketing campaigns
• Uses CRM and tech to improve efficiency and results
• Strong understanding of importance of working with the sales department

Professional

• Personable and charismatic
• Professionally persistent
• Patient with ability to listen actively
• A logical thinker, empathetic and adaptable
• Able to plan time effectively

Coachable

• Growth mindset
• Desire to continuously learn & improve
• A super-fast learner
• Connects the dots easily
• Logical and structured

BENEFITS AND PACKAGE:

• Competitive salary
• Remote working
• Bonus scheme
• Tailored career progression for high flyers
• 25 days holiday + bank holidays
• Continuous training & development
• 1 extra day holiday per year extra up to 30 days
• Lunch and learns
• Company pension contribution
• Team socials
• Healthcare provided by Vitality
• Annual away day/s