Shopper Marketing Manager

Job Description

Job Description:

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

We are seeking an experienced Shopper Marketing Manager to lead the execution of shopper marketing plans for US key accounts.

This role will ensure the successful deployment of marketing programs
developed by the global team.

You will be responsible for executing in-market strategies, driving shopper engagement, and ensuring seamless alignment with retail partners to meet business objectives.

This role is based in our Flatirons Office in Louisville, CO and works a hybrid schedule with 3 days in-person.

Key Responsibilities:

Program Deployment & Execution:

• Implement shopper marketing programs based on the global shopper marketing framework, ensuring alignment with global shopper marketing framework.

• Collaborate with regional sales teams to ensure in-market programs are deployed effectively, and that retail activations, promotions, and digital initiatives align with regional needs.

• Manage the end-to-end execution process, from planning to on-the-ground activation, ensuring programs meet deadlines and budget requirements.

Retailer Relationships:

• Serve as the key point of contact for key retail partners, including Petco, ensuring smooth execution of shopper marketing initiatives at the store level.

• Build and maintain strong relationships with retail partners, understanding their business needs and ensuring shopper marketing strategies are effectively executed. .

Execution & Performance Tracking:

• Monitor the success of shopper marketing initiatives, analyzing data to assess program performance against KPIs and business objectives.

• Provide actionable insights and recommendations to optimize future programs and improve results.

Cross-Functional Collaboration:

• Partner with global teams to ensure proper adaptation of shopper marketing assets and materials for local markets.

• Work closely with internal stakeholders to ensure alignment on program objectives and any adjustments needed during deployment.

Key Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• 5+ years of experience in shopper marketing, customer marketing, or related roles.

• Proven experience in executing and tracking shopper marketing programs at the regional or retail level.

• Strong project management skills with the ability to manage multiple initiatives, deadlines, and budgets.

• Ability to build and maintain strong relationships with retail partners and internal stakeholders.

• Strong analytical skills with the ability to track, measure, and optimize the performance of marketing initiatives.

• Excellent communication skills, with the ability to influence and collaborate with various teams.

• Familiarity with digital marketing platforms and tools is a plus

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

• Earnings: $100,000 - $120,000 USD annual salary, annual bonus eligibility, 401k with company matching.

• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.

• Continuing Education: In house & online learning & development, as well as an education assistance program.

• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

• Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.