Global Head of Marketing – Retail (Shopping) & HOP

Job Description

About the role

Deliveroo is seeking a commercially driven, strategic, and execution-focused Global Head of Marketing – Retail (Shopping) & HOP to lead the next phase of growth across our Shopping and HOP businesses.

Reporting into the Global New Verticals Marketing Director, this London-based role will define and deliver the global marketing strategy across Retail (Shopping) and HOP — owning budgets, category positioning, partner growth, campaign excellence, and cross-market best practice.

You will operate at the intersection of Commercial, Growth, Product, Operations and local markets — ensuring we scale best-in-class marketing frameworks while driving measurable commercial impact.

What you'll be doing

Global Strategy & Budget Ownership

• Define and lead the global marketing strategy for Retail (Shopping) and HOP, aligned to ambitious growth targets.

• Own and manage the global HOP and Retail marketing budgets, ensuring disciplined, ROI-driven investment.

• Develop annual and quarterly campaign roadmaps across markets, maximising seasonal moments and key trading events.

• Establish clear KPIs and measurement frameworks, leading post-campaign analysis and sharing actionable insights across the business.

• Balance brand building and performance marketing to drive sustainable acquisition, retention and frequency growth.

Own UKI HOP Marketing Strategy & Plan

• Support team to design and implement annual campaign calendars, ensuring strong integration across Grocery and national campaigns.

• Partner with Growth Marketing Strategy and Digital teams to execute market-leading acquisition and retention initiatives.

• Own the HOP CRM content calendar globally, ensuring compelling and performance-driven lifecycle communications.

• Work closely with Program Management to support successful dark store launches — delivered on time, on budget, and achieving performance targets.

• Develop and evolve a promotional and value strategy in partnership with Vendor Management and Pricing teams to unlock compelling trade deals.

• Collaborate with Brand Strategy, Social and PR teams to build distinctive branded touchpoints that drive awareness, loyalty and engagement.

• Ensure operational excellence by working closely with Ops teams to align site, stock and store teams with campaign execution.

Develop Category Strategy for Shopping

• Develop a distinctive and data-led category strategy for Deliveroo’s Shopping business.

• Identify priority verticals and define clear positioning and value propositions.

• Translate customer insight and market trends into scalable category growth plans.

• Ensure global strategic clarity while enabling flexibility for local execution.

Own Retail Partner Launch & Growth Strategy

• Support Commercial teams in onboarding and accelerating growth of priority retail partners.

• Develop scalable go-to-market frameworks and partner launch playbooks.

• Lead strong marketing relationships with key retail partners, executing aligned and compelling joint campaigns and offers.

• Drive co-funded media strategies and integrated marketing plans that unlock incremental growth.

Global Best Practice & Market Enablement

• Partner closely with local markets (including UAE and France) to define and embed best-in-class Retail and HOP marketing practices.

• Build structured knowledge-sharing frameworks to scale winning campaigns, playbooks and promotional strategies.

• Identify repeatable growth levers and ensure consistent measurement standards across markets.

• Act as the centre of excellence for Retail and HOP marketing globally.

Leadership & Team Development

• Manage and develop a team of three high-impact marketers.

• Set ambitious objectives and clear accountability frameworks.

• Foster a culture of innovation, ownership and executional excellence.

• Push teams to activate campaigns in bold and creative ways while maintaining operational rigour.

Requirements

• Significant senior marketing leadership experience (10+ years), ideally within retail, grocery, marketplace, eCommerce or tech.

• Proven experience managing substantial budgets and delivering measurable commercial impact.

• Strong experience building and executing multi-channel marketing strategies across acquisition, retention and brand.

• Demonstrated success in partner stakeholder management and joint business planning.

• Experience launching and scaling new propositions, categories or physical locations (e.g. stores, dark stores).

• Outstanding organisational and project management capability with exceptional attention to detail.

• Analytical and performance-driven, with a strong test-and-learn mindset.

• Comfortable operating autonomously in fast-paced, high-growth environments.

• Creative thinker with experience briefing and developing global creative platforms and campaigns.

• Experience at a high-performing retail, eCommerce or technology company preferred.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.