CRM & Marketing Automation Specialist

Job Description

We are Centrica! We’re so much more than an energy company. We’re a family of brands revolutionising a cleaner, greener future. Working here is #MoreThanACareer - we’re powered by purpose. Together we can make an impact that will truly change tomorrow. Whether you’re developing cutting-edge green tech, helping customers on the front line or simplifying operations behind the scenes.

Your work here isn’t just a job – it’s a mission. We all play a vital role in energising a greener, fairer future.

CRM & Marketing Automation Specialist

Reference: R0065030

Energy, Marketing & Data - Dublin Based

Permanent

Reporting to: Campaign Operations Manager

Bord Gáis Energy is one of Ireland’s leading energy and service companies. We supply gas, electricity, and energy services to over 700,000 homes and businesses across the country, offering excellent customer service as well as the best value possible. Bord Gáis Energy is uniquely positioned to drive positive change and we have an opportunity, as well as a responsibility, to reshape our future. While there are challenges ahead, we are committed to supporting our consumers and colleagues, to rethinking power generation, and to supporting an affordable and fair transition for all.

As CRM & Marketing Automation Specialist, you’ll be responsible for building and executing campaigns to our customer base as part of the Customer Lifecycle & Retention team. The team’s objective is to generate sustainable and profitable revenue growth by acquiring new customers and retaining existing customer base. Team objectives are delivered by delivering targeted customer activities following “Right customers, right content, right time through the right channels”.

In this role you’ll undertake detailed quantitative analyses of consumer databases and external data sources and develop a data driven campaign insight into customers, their behaviours, buying preferences and patterns. You’ll also identify and communicate initiatives via various campaign channels to enhance the positioning and offering of products and services to customers.

About the Role

• Serving as super-user and product evangelist for a variety of digital tools and Campaign management platforms
• Responsible for designing, building, and delivering below the line campaigns and deliver on the campaign roadmap.
• Perform pre-campaign data analysis in order to generate customer insights for target groups.
• Responsible for building complex logical campaign workflows; that drives business goals for managing customers contacts.
• Creating multi-channel (Email, SMS, Push) marketing campaigns and automated lead nurture workflows
• Working with campaign planning, Marketing stakeholders and staff to develop and implement campaigns, Customer journeys and channel activations
• Conducting User acceptance testing while also correcting any issues that arise in campaigns
• Working collaboratively across marketing teams to provide better, more robust planning around technology
• Responsible for selection of data compliant with GDPR and adherence to marketing preferences for direct contact with customers.
• Work closely with the cross functional teams ensuring all campaigns created follows brand objectives and meets campaign KPIs of the team.
• Providing and understanding marketing technology trends, technology performance and recommend immediate remedial action when required

Your Skills and Experience

• 2+ years of experience on planning and executing multi-channel marketing campaigns.
• Excellent experience and knowledge on SQL.
• Good understanding of HTML, AMPscript & SSJS (Serverside Javascript)
• Basic understanding of API’s (REST & SOAP) & JSON
• Expertise in Salesforce CRM and Salesforce Marketing Cloud would be preferred.
• Excellent Knowledge of MarTech landscape and MarTech Use Cases. An avid marketing full stack communicator
• Ability to use and understand how to leverage the capabilities of a CRM platform
• Working experience in creating Campaign ROI reports and KPI dashboards in BI tools
• Experience handling data, privacy, and regulatory nuances
• Strong communication and interpersonal skills
• Problem solver with data at core of solution
• Strong leadership capabilities to own campaigns and execute the strategies.

Bord Gáis Energy are committed to placing equality, diversity, care and respect at the heart of our policies and everyday practices. We encourage everyone to take part in our active employee networks, including the Women's network, REACH (Race, Ethnicity, & Cultural Heritage) network, Neurodiversity network, Carer’s Network, and BRÓD, our LGBTQ+ network. We're proud of the work our networks and allies do to help us promote a culture of inclusion, empowering our colleagues to be themselves and do their best work. Our vision is to employ a diverse mix of people who reflect the societies we work in and the customers we serve, so we welcome applications from people of all backgrounds and perspectives.

Our Flexible First working model empowers our people to find a better balance between home and office working. You can enjoy the convenience of working from home combined with time spent onsite in a way that works for you, our customers, and our business. Our office is used as a place to connect and collaborate with colleagues, rather than your default place of work each day.

Here in Bord Gáis Energy we’re helping to create a more sustainable and inclusive future that supports our communities, our planet – and each other. The prevention of family homelessness in Ireland is an area where we believe we can make a real difference and through our partnership with Focus Ireland, we have been working on making this a reality since 2015. We encourage all colleagues to get involved in the partnership, with everyone receiving 2 days' volunteering leave to participate in initiatives or events supporting Focus Ireland.

Our Values

care | delivery | collaboration | agility | courage

The closing date for receipt of applications for this vacancy is 30 September 2024.

PLEASE APPLY ONLINE by hitting the 'Apply' button.

Applications will ONLY be accepted via the ‘Apply’ button.

This role is being handled by the Centrica recruitment team and NO agency contact is required.