CRM Campaigns Executive

Job Description

This role is part of the Tesco Mobile team and will be based out of the Tesco Mobile Slough and Welwyn garden city office.

As a CRM Campaign Executive, you’ll support the planning, execution, and optimisation of multi-channel CRM campaigns. This hands-on role involves managing end-to-end activities for impactful campaigns, primarily in email and SMS, using data insights to enhance the customer experience and deliver against key business objectives.

You will be responsible for:

• End-to-end CRM campaign management: Involved in scoping, briefing, content creation, and execution of agreed CRM campaigns, ensuring alignment with quarterly plans and collaboration across teams such as commercial, CX and brand functions.
  Leverage insights to help shape campaigns and delivering targeted and impactful communications.
  
• CRM campaign prioritisation: Help to plan and prioritise campaigns working collaboratively with various business functions to best drive business outcomes.

• Customer Journey Development: Contribute to customer journey mapping by helping to identify opportunities to develop and implement best-in-class, customer-centric communications throughout the customer’s lifecycle. Use data insights to actively optimise existing journeys, implement new campaigns, and ensure continuous improvement to drive incremental business benefit.
  
• Test and learn plans: Help to build and implement test and learn plans by experimenting with creative content, offers and features to optimise campaign performance and results. Report findings to stakeholders to ensure a structured, results-focused approach to continuous improvement.
  
• Data and capability: Understand and utilise existing capabilities and data to drive accurate customer segmentation and targeting and contribute to future developments to improve efficiency and relevancy.
  
• Agency and Stakeholder Management: Embrace an agile mindset to support collaboration and growth, build strong working relationships with key media/creative agencies and internal stakeholders to ensure integrated communications and seamless campaign delivery.

Who we are Tesco Mobile is a totally unique business, a 50/50 joint venture between VMO2 and Tesco that launched back in 2003 and has gone from strength to strength as we’ve launched into new services, markets and customer propositions.

Tesco Mobile has more than 5 million customers and is award-winning, instilling agile methodologies and cultivating a fantastic can-do attitude across it's teams. We're always on the lookout for the best talent, be that from our two shareholders or the wider industry.

Working at Tesco Mobile means being employed by one of our joint venture shareholders – Virgin Media O2 or Tesco Mobile, our Head Office vacancies are advertised under both brands. Our culture is uniquely Tesco Mobile with a great sense of community, but with all the benefits of working for one of the shareholders as well. We pride ourselves on being a company where everyone’s welcome and truly feels able to be themselves. We not only celebrate diversity but recognise the value and opportunity it brings in helping us to care for human connection – we are supermarket mobile!

The must haves

• Minimum of 2 years’ experience in marketing or relevant qualifications.
• Practical experience in CRM campaigns, with knowledge of CRM principles, strategies, and best practices.
• Strong attention to detail.
• Excellent written and verbal communication skills in English, with the ability to create engaging, audience-focused content.
• Effective project management and organisational skills, with the ability to manage and prioritise multiple campaigns simultaneously and at pace.

The other stuff we are looking for

• Exposure to telco/subscription-based business models
• Familiarity with Telco and/or subscription-based business models.
• Experience with paid search & paid social campaigns.

What's in it for you Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.

Working at Tesco Mobile means you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you’re covered no matter what life throws your way.

We're all about hybrid working here, so expect to have a base location where you'll have the right facilities to enable amazing collaboration and quality time with your team, alongside all the right kit to work from home too.

Next steps If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date. Once you've submitted an application the next steps of the process, if successful, are likely to include a 2 stage interview process.

Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check and some roles need a financial probity check. Your recruiter can provide you with more information if needed.

Thanks for your patience and for showing an interest in joining the Tesco Mobile family.

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