CRM Marketing Manager - B2B

Job Description

We’re on a mission to provide equitable access to economic opportunity, for everyone.

We close critical skill gaps in the workforce through a new kind of apprenticeship that combines work and learning. We begin by recognizing high-potential individuals both inside and outside of a company's current workforce and then we create applied, guided and equitable learning programs, with measurable impact. Because we believe the world needs a better way to match its potential.

We work with over 1,500 leading companies including the likes of Microsoft, Citi and Just Eat to help solve their business-critical problems, and we’ve trained over 16,000 professional apprentices in the tech and data skills of the future. This is made possible by our global team who are driven to achieve a mission that matters, together.

Join Multiverse and help us set a new course for work.

Role Overview:

We’re looking for a motivated and experienced CRM Manager to play a key role in driving revenue growth through effective customer acquisition, onboarding, and engagement strategies. In this role, you will directly support the generation and conversion of high-quality leads, while creating and optimising onboarding journeys and fostering deep engagement with our platform. By collaborating closely with the sales, marketing, and customer success teams, you will ensure that our customers not only have a seamless experience from the first touchpoint but also remain actively engaged, contributing to the overall revenue objectives of the business.

Key Responsibilities:

Customer Onboarding & Engagement:

• Develop and execute audience-specific onboarding and engagement journeys for Customer Champions, HR Managers, and Learner Managers.

• Drive product adoption and ongoing engagement.

• Monitor customer satisfaction during the onboarding process and beyond, working to ensure a smooth and positive experience.

• Implement engagement strategies to drive revenue growth.

Lead Generation:

• Collaborate with the marketing team to support the generation of Marketing Qualified Leads (MQLs).

• Develop strategies to identify and target potential business customers, utilising CRM tools and insights to drive lead generation efforts.

Lead Conversion:

• Provide CRM insights to Account Executives (AEs) to enable them in their sales efforts, including automation, customisation for key accounts, and supporting the sales process.

• Track and report on lead conversion metrics, identifying areas for improvement and implementing strategies to increase conversion rates.

About you

Experience:

• 4-5+ years of experience in CRM, customer acquisition, or related roles, preferably in a subscription-based or SaaS model business.

• Experience in a B2B-specific role is desired, but not required.

• Proven experience in customer conversion, onboarding and engagement.

• Experience with CRM tools and marketing automation platforms (e.g., Braze, Iterable, HubSpot, Salesforce).

Skills

• Strong understanding of the customer journey and experience working with complex audience segments.

• Highly analytical with proven experimentation experience, deriving insights from data to drive decisions.

• Technical proficiency, with the ability to configure, customise, and optimise CRM tools and marketing automation platforms. Familiarity with basic coding or scripting (e.g., HTML, CSS, SQL) is a plus.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including sales teams.

• Ability to manage multiple projects and initiatives simultaneously, with a strong sense of ownership and accountability.

Personal Attributes:

• Proactive, self-motivated, and results-driven, with a focus on delivering high-quality outcomes.

• Thrives in a fast-paced, ambitious environment. Adaptable and flexible, with a willingness to learn and grow, and take on new challenges.

• Collaborative and supportive, values teamwork and contributes to a positive, inclusive work environment.

  How we hire

Benefits

• Time off - 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days and 8 bank holidays per year

• Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support

• Hybrid & remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year

• Team fun - weekly socials, company wide events and office snacks!

Our commitment to Diversity, Equity and Inclusion

We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy here.

Right to Work

Do you have the right to work in the UK? Unfortunately, at this time we cannot offer sponsorship for this role and we cannot consider overseas applications.

Safeguarding

All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.