Content Specialist: ABM & Sales Enablement

Job Description

At Attractions.io, we have the chance to enhance some of the most memorable and magical moments in people's lives. Remember your first trip to the zoo? Or laughing at your friend's rollercoaster face? We bet some of your fondest memories spring from real-world experiences, too.

Our products help millions of guests worldwide immerse themselves in every moment of their experience, without worrying about disruptions like misplaced tickets, long queues, getting lost or finding the best lunch spot. By embracing technology, guests can unlock the full potential of their visits and attraction operators can deliver richer, more meaningful experiences powered by data.

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Mission

As a content writer specialising in ABM and sales enablement, your mission is to create educational content and campaigns that drive direct engagement with our ideal customer (ICP) accounts.

Working collaboratively with the sales team, you will identify prime opportunities for personalised (1-2-1) and semi-personalised (1-2-few) engagements with our ICPs. You will produce content that addresses multiple stakeholders within the buying committee, clearly explaining how Attractions.io’s products can alleviate their pain points.

Your success will be measured by KPIs focused on ICP engagement, including engagement rates, content effectiveness, and stakeholder reach within target accounts. You will continuously adapt and refine your content to changes in the industry, organisational goals, or technological advancements, maintaining flexibility to ensure sustained success.

You need to be comfortable getting stuck into account research and collaborating closely with our sales team to identify the messaging and content most likely to resonate with that ICP. It’s important that you are a keen content creator, have a bias for action, are highly organised, are deeply curious, and enjoy a lot of collaboration.

In this role, you will get to:

• Develop highly personalised content that educates and engages our ICP accounts. This may include landing pages, direct mail, presentations and more.
• Investigate and analyse intent data from Hubspot, Analytics, or other sources to create content that aligns with the specific needs and behaviours of prospects.
• Conduct interviews with internal and external experts to enrich our content and develop a considered perspective
• Experiment with various content formats, messaging strategies, and distribution channels to find the most effective approaches. This includes running A/B tests, piloting new ideas, and iterating based on feedback and performance data.
• Be an industry and product expert and assist with researching our buyer personas and the trends affecting decision-makers.

Requirements

We are looking for people who have:

1. 3+ years of proven experience in B2B content creation or demand generation
2. Demonstrable experience contributing to 1-2-1 or 1-2-few ABM campaigns targeting multiple stakeholders at a single organisation.
3. A recognised qualification in marketing, journalism, English, communications or another related field.
4. A love of the written word. You’ll be writing landing pages and copy for our guides, so confidence in your writing is a must.
5. Editing and proofreading skills to ensure all content is error-free, clear, and aligned with the company’s tone and style guidelines.
6. A curiosity for technology: you are open to exploring how new technologies, like AI, can enhance and optimise your work.

Benefits

🏠 Remote First: Work in a way that supports your needs and your life. We trust our team members to know what works best for them

🤸 Flexible Hours: Tailor your work schedule to fit your around your personal life and commitments.

🧠 Learning and Development Budget: We value continuous learning, and offer development budgets to help you grow.

🌴 Work-Life Balance: Everyone needs a break, so enjoy a minimum of 33 days off (incl. bank holidays)

🛐 Flexi Bank Holidays: We understand that not everyone aligns to the same calendar; we offer the flexibility to take your bank holiday allowance for other religious or cultural days

🍼 Family Support: We offer enhanced parental leave for primary and secondary caregivers and the option for phased returns to work.

💰 Remote Budget. We offer a yearly remote budget of £300 to help you enhance your home office and look after your well-being.

🖥️ High-End Equipment. We'll provide the very best tech to help you do your job, including a MacBook and any peripherals you need.

🎉 A Thriving Community: We’re a tight-knit bunch who enjoy each other’s company as much as our work. We have a virtual office for our team to connect, chat and share ideas and we meet bi-annually at our customers' attractions to share business updates and have some fun.