Senior Marketing Manager

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

At Vodafone, we work every day to build a better future, for a world that is more connected, inclusive and sustainable. Travelsim is Vodafone’s proposition for the hundreds of millions of international travellers that are looking for an easy and affordable solution to stay connected with friends, family or business partners while abroad, beyond their roaming plan. Travelsim is a key growth pillar at the heart of our Commercial strategy at Vodafone Group. We are breaking new ground with innovative offers and technologies like eSIM and our goal is to become the operator of choice for travellers abroad
The Senior Marketing Manager leads the marketing team. She is seen as a leader on all commercial activities related to Travelsim, with solid commercial knowledge of the industry, channels/partners, competition challenges. The role takes overall responsibility for driving maximum growth of Vodafone’s Travel Sim business worldwide, including definition and execution of pricing, proposition, market communication strategy & top-class customer experience.
The successful candidate will be a true influencer in the organisation and will help Vodafone scale its Travelsim business globally delivering superior customer experience and revenue growth, in line with Vodafone’s commercial strategy.

• Own, lead and co-create proposition and pricing strategy for Travelsim offers including regional/local, segmented, time-bound promotions
• Develop and own integrated marketing plan and budgets
• Prepare briefs and provide input into proposition materials, comms materials, guides, FAQs
• Define & execute channel & partnerships strategy, alignment with local markets,partnerships with 3rd parties (e.g. travel industry, partner markets)
• Define & collect customer insights
• Define, propose and execute cvm offers and loyalty schemes
• Define, propose and approve customer journeys
• Propose, design & execute digital marketing campaigns across platforms and channels across search engines, social media platforms, and programmatic advertising using Vodafone-preferred ad buying tools

Who you are

• Strong knowledge of the telecoms industry and extensive pricing and commercial experience
• Excellent understanding of evolving customer attitudes in travel industry, behavioural economics, telecoms services and value perceptions
• Excellent analytical and problem-solving skills with a track record of data-driven approaches
• Ability to rapidly understand and respond to strategic implications of external market developments.
• Very strong analytical, communication, influencing and stakeholder management skills
• Excellent strategic thinking and ability to lead change and execute strategy
• Ability to prioritise and demonstrating resilience

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. Here are some of the ways we support this:
Annual Discretionary Bonus
• Rewarding your hard work and dedication
Generous Annual Leave
• 28 days of annual leave, with the option to buy an additional 5 days and the opportunity to carry over 5 days per year
• 1 additional day (Family Day) for personal milestones or special occasions
• 11 public holidays to enjoy time with family and friends
• 5 charity days per year to give back to the community
Flexible Work Arrangements
• Flexible working schedule to help you balance your professional and personal life
• 20 days to work from abroad, allowing you to combine work with travel and new experiences
Comprehensive Health and Wellness
• Lunch vouchers to support your midday meals
• Access to private AXA health insurance and a robust pension scheme to secure your health and future
Continuous Learning and Development
• Access to Vodafone University and online training resources to help you grow your skills and advance your career

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.