TUI Group • Luton, GB

CRM Analyst - 12 Months FTC

Employment type:  Contract


A little flex time

Job Description

As TUI focuses on becoming customer obsessed, Customer Analytics has never been more important which makes this an exciting time to join us! We are investing heavily in the application of data and Customer Decisioning technology at a Global level, meaning analytics will be driving our customer strategy and market-leading personalised customer experiences consistently across source markets and channels.

Working within our UK Customer Analytics team you will be responsible for creating insights to help drive key strategic and investment decisions across the business. Using internal and external customer data you will provide meaningful customer insights to business stakeholders. You will also provide segmentation, profiling, modelling and performance reporting to support CRM and wider business strategy.

We have begun investing in ‘automated decision making’ using our wealth of customer data, this is a fantastic opportunity to play a key part in shaping a programme that has the potential to revolutionise our business. You will need excellent communication and influencing skills to ensure that you can bring multiple and varied stakeholders on this journey.

Please note the closing date for applications is Friday 24th May


  • As CRM Analyst you will take a proactive approach to creating customer insights and pushing them out to the business to help drive decision-making.
  • You will support the delivery of automated decision-making utilising customer and commercial data and enable a ‘test and learn’ culture through the production of campaign effectiveness reporting and recommendations.
  • The CRM Analyst will work alongside the CRM Communications team to help embed campaign insights into future campaign design and customer strategy decisions. You will also produce timely, meaningful and insightful performance analysis to help assist future investment and development decisions.
  • In addition to this, you will be working on short-term analysis projects to support key initiatives. You will do all of this through the application of advanced analysis techniques.
  • Ensure we put the customer at the heart of CRM analytics and drive customer centricity through our insight and recommendations
  • Pro-actively identify opportunities for business and data improvements, recommending enhancements where appropriate and work with global teams to ensure effective implementation
  • Collaborate with our digital marketing channels to identify use cases where we can use our data and models to drive customer centricitc
  • Assessing our digital and CRM reporting landscape, you will work with digital teams to find ways to combine reporting to bring the customer to life in other channels and drive business efficiencies


  • Educated to a degree standard, ideally in a mathematical, economic or scientific related discipline
  • Applied statistics – one of ideally applied statistics/operational research/management science
  • Excellent communication skills
  • Ability to articulate analysis for a non-technical audience
  • Ability to present analytical findings with clarity and in an engaging way
  • Ability to manage and create reports
  • PC literate – Excel, Word, PowerPoint, Access
  • Experience in manipulating data using SQL preferred


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Excellent rates with foreign exchange
  • Pension scheme and life assurance.

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

​​We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email

We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries





Dominican Republic
















United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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