Senior Content Designer - Loyalty

Job Description

We’re looking for a confident, creative and versatile Senior Content Designer to work on our famous Clubcard loyalty proposition.

As a content designer at the UK’s largest supermarket, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction.

You’ll find new opportunities and improve existing Clubcard journeys, crafting intuitive and engaging solutions across app, web, self-service checkouts and more.

You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade.

Audiences don't get bigger or more diverse than this. We have 13 million active digital Clubcard users and over 1 million online grocery orders a week. So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.

You’ll be collaborating with a multidisciplinary team of the finest UX and UI designers, researchers, content designers, service designers, conversation designers, data and analytics experts, product managers and developers.

We’ve recently brought something new to the table: our content design system, Blueberry. It’s helping us make sure our content’s always fresh and consistent. So, you’ll ideally have experience working with a similar system.

Here’s a taste of what you can expect.

You’ll join a business that values your expertise, experience and insight. That nurtures your personal and career growth, with opportunities for every stage of your journey. You’ll be a crucial part of a dedicated team full of individuals from a diverse set of backgrounds who share your determination and motivation. You'll enjoy a hybrid role that builds the perfect work/life balance, helping you be yourself both professionally and personally. And a benefits package that’s more than competitive.

• Create engaging, effective and consistent content across app, website, in-store checkouts and much more
• Contribute to the strategic direction of the content design team and the function of the content design practice in the business
• Collaborate with UX and UI designers, researchers, product owners and developers to build, iterate and evolve new customer experiences
• Work across a range of projects, platforms and workstreams at once
• Lead projects with confidence, expertise and authority
• Map and audit existing journeys and content, iterating and improving
• Improve information architecture, taxonomy and content standards
• Contribute to designing user journeys and flows, defining desired outcomes and ensuring we achieve them
• Help researchers define user tests, analyse research and use findings to craft copy and content decisions for a better user experience
• Champion the importance and value of content design with partners across the business, including brand and marketing teams
• Raise content design ways of working standards, define best practice and methodology and contribute to our content design system, Blueberry.
• Represent the forward-thinking design culture of the UX Design and Research team.

• An extensive background in content design for digital channels, products and services, with a portfolio full of compelling examples of projects you’re passionate about
• Expertise in content design methodology and the value it adds to both the user experience and the business metrics
• An effortless ability to manage complex stakeholder needs across multiple business areas, including design, product, marketing and brand
• A hands-on interest in the application of AI technology (including new trends and developments) and how it can be used to amplify the work we do in content design
• Ideally, experience working on a large, customer-facing retail platform (both app and web)
• A sharp eye for detail and the ability to ensure consistency of language across every component, from onboarding screens to error messages
• A real dedication to understanding user needs to help define the what, why and how of the problems you're solving
• A passion for shaping seamless, engaging and consistent customer experiences
• The ability to manage multiple sophisticated projects simultaneously and handle a variety of collaborator needs and interests
• A gift for tone of voice and how to adapt it for different customer journeys
• An understanding of the crucial need for accessibility and inclusivity, specifically the use of clear language and the importance of voiceover/screen reader functionality.

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here. We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern - combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. If you are applying internally, please speak to the Hiring Manager about how this can work for you - Everyone is welcome at Tesco.