MARS Leadership Experience - Bedayaty Program

Job Description

Job Description:

How does the program work?

We are seeking a dynamic and creative individual to join our DCOM team as a Content Creator Lead. In this role, you will be instrumental in codifying the best- in- class Digital Merchandising Must Haves (DMMHs), briefing and liaising with agencies in enhancing pack shots, creating A+ content, curating secondary images, crafting compelling banners, and monitoring content scores on platforms. If you have a creative flair, keen eye for design, an innovative mindset, and a passion for digital commerce, we want to hear from you! You will be mentored by Line Managers and interacting with Senior leaders who will help you develop personal and functional development.

What are we looking for?

Graduates who are passed out from Campus recently or graduates with maximum experience of 2 years. We are open to Graduates and Postgraduates.

· Creativity & Customer Focus

· Cultivates Innovation

· Action Oriented & Collaborates

· Plans and Aligns

· Ensure Accountability

What will be your key responsibilities:

· Roll out standard for Digital Merchandising (linking in with global Perfect Store team) and provide implementation expertise to support in-market Digital Merchandisers - codify best in class approach & learnings and cascade across the markets.

· Accountable for briefing and liaising with key stakeholders internal and external for the development and creation of new assets and delivery for any MEA specific DCOM content & ensuring ideas travel across markets and DCOM platforms:

A+ Content & Secondary Images Development:

· Craft compelling A+ content that showcases product features and benefits, enhancing the overall customer experience with the agencies.

· Curate a library of secondary images to supplement product listings and improve visual storytelling with the agencies.

Pack Shot Content Creation:

· Lead the full revamp and enhancement of all product pack shots for Mars Wrigley

· Liaison with content agencies and the marketing team to produce high-quality content for pack shots, showcasing products in an engaging and persuasive manner across all SKUs and brands.

· Work closely with marketing team to understand key selling points and incorporate them into visual content.

Create titles and descriptions for all products:

· Develop captivating and SEO-friendly product titles that grab attention and accurately represent the product with the agencies.

· Ensure consistency in tone and messaging across all product descriptions that highlight key features, benefits, and unique selling points.

· Research trends and key words to enhance titles and descriptions for products to increase products share in search.

Banner Development:

· Develop eye-catching banners that align with our brands identities, drive engagement and meet consumer, customer and DCOM channel needs with creative agencies.

· Collaborate with the marketing team to ensure consistency across all visual elements when adapting and creating content and compliant with all brand guidelines.

Content Monitoring:

· Working closely with the Perfect Digital Store team across MEA to monitor and analyze content performance scores on various platforms.

· Implement optimizations based on data insights to continually improve content effectiveness.

· Codify best in class approach & learnings on content and cascade across the markets and regions.