Product Messaging Marketing Manager

Job Description

Established in 2017, Storyblok has rapidly ascended to the forefront of the global headless CMS landscape. Our vision is to “pioneer the future of content management, removing barriers between developer and marketing teams by offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success”.

Our team is made up of smart, passionate individuals who excel in their work. People who are comfortable taking on big ideas and figuring out the details along the way. With a dynamic team of over 220+ passionate individuals spanning 45+ countries, we're not just breaking boundaries; we're redefining them!

Our $47m Series B funding round in May 2022 represented a significant milestone for us, propelling our journey into a period of extraordinary growth into the US market, while also advancing our presence and progress in EMEA.

We're proud recipients of numerous awards, including recognition in G2's 2024 Best Software Awards. As a remote-first company, we have been officially recognized as one of the top 100 most flexible places to work, ranking #3 in the scale-up category as per Flexa Careers.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY

As a pivotal contributor to our Product Marketing team, this role involves creating impactful messaging, developing strategic positioning, and collaborating seamlessly with cross-functional teams. From collaborating on ICP research to supporting go-to-market strategies, you'll play a vital role in defining how our products stand out in a competitive landscape.

ESSENTIAL JOB FUNCTIONS

• Crafting Compelling Messaging: Develop clear and impactful product messaging that resonates with target audiences. Collaborate closely with Product, Sales, and Marketing teams to ensure consistent messaging across all channels.
• Positioning Strategy: Define and execute product positioning strategies that differentiate our offerings in the market. Conduct market research to stay informed about industry trends and competitor positioning.
• Persona Development: Create detailed buyer personas to inform messaging and positioning strategies. Tailor messaging for specific target audiences to maximize resonance and engagement.
• Content Creation & Collaboration: Work closely with our Content team to create compelling content aligned with messaging strategies.Collaborate with Design teams to ensure visual elements complement and reinforce messaging.
• Market Intelligence: Gather and analyze market intelligence to refine messaging based on customer needs and industry shifts. Keep abreast of competitor messaging and adjust strategies accordingly.
• Message Testing and Optimization: Test messaging and gather user feedback to continuously refine and optimize messaging effectiveness. Utilize data-driven insights to iterate on messaging strategies and adapt to evolving market dynamics.
• Enablement Collaboration: Assume a central enablement position within our business, and collaborate with the Sales enablement team to provide them with the tools and messaging resources needed for effective customer interactions. Conduct training sessions to ensure all teams are aligned with messaging strategies and equipped to articulate product value.

EDUCATION AND EXPERIENCE

• Marketing or related educational degree
• 6+ years’ experience as a product marketing manager, ideally devising positioning and messaging strategies
• Track record of successfully implementing a messaging framework and effective enablement programmes, as well as go-to-market and product marketing campaigns

QUALIFICATIONS

• Deep understanding for our business, customers, partners, and the larger ecosystem
• Ability to combine analytical thinking with creative messaging
• Hands-on mentality
  
  
  

  ESSENTIAL JOB FUNCTIONS

  • Identify, generate, and qualify leads through outreach
  • Conduct high volume prospecting to qualify leads through phone calls, emails, marketing events and social media to generate quality opportunities for our Account Executives
  • Engage with customers via telephone, virtual meetings, or email to analyze their needs
  • Help middle and large enterprise companies realize the potential of our product
  • Attend events and conferences, network and engage with prospects
  • “Multi-channel” follow-up - help uncover new opportunities and nurture existing leads within a multi-communication-channel setup
  • Develop new ideas and strategies for identifying and winning potential new customers
  • Consistently exceed monthly & quarterly sales KPIs

  EDUCATION AND EXPERIENCE

  • A minimum of 2 years’ work experience in outbound sales
  • Track record of generating net new opportunities and achieving sales KPIs
  • Technical experience in the SaaS field (especially CMS) is a plus
  • Fluency in English
  • Excellent communication skills - verbal and written
  • Experience with outbound sales tactics and sales tech stack
  • Strong desire and drive to work in sales and contribute to a fast-growing company
  • Independent, accountable and responsible way of working

  This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

  If you need an accommodation for any part of the application process, please email talent.acquisition@storyblok.com

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policy here.

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