Growth Marketing Manager

Job Description

Qodea is Europe’s leading Google Cloud specialist consultancy. We're a team that’s energised by innovation and delivering exceptional results for our clients. We deliver cutting edge solutions across data & analytics, AI, cloud infrastructure and security that drive digital transformation and enable our customers to scale, modernise and thrive.

In joining Qodea, you’ll work alongside specialists in their field and would have access to mentoring, industry-recognised training and certifications, and personalised development plans to support your career growth.

We’re always looking for motivated and energetic people who are eager to learn and grow, so if you want to supercharge your career, join Qodea!

What you’ll do

You will be responsible for driving strategies that support both new logo acquisition and revenue growth in existing customers from our target account list. You will develop tailored marketing strategies, campaigns, and initiatives that accelerate growth and will work with the wider marketing team to execute on these plans.

You will work closely with others in the marketing team as well as cross-functional teams (including technical, sales and Google teams) to ensure that marketing efforts align with business goals and sector-specific needs. The ideal candidate will have a strong background in growth marketing, a can-do attitude and the ability to leverage data-driven insights to optimise campaigns.

Key responsibilities

• Strategy development:
• Become a subject matter expert by staying up to date on technology trends, sector challenges, and customer needs.
• Develop and execute marketing strategies to support a 1:few approach - whether its sector specific or capability focused (security, data, AI).
• Build out 1:1 marketing account plans for a handful of priority accounts, working closely with sales to ensure alignment on campaign outcomes and objectives.
• Work closely with the content marketing manager to help shape campaign content (e.g., webpages, case studies, white papers, blogs).
• Campaign execution & optimisation:
• Plan, create, implement and optimise multi-channel marketing campaigns (digital advertising, email marketing, content marketing, SEO, social media, events etc.) to generate leads and build pipeline.
• Budget accountability:
• Manage marketing budgets effectively, ensuring optimal allocation to drive ROI and maximise the impact of marketing initiatives.
• Cross-functional collaboration:
• Collaborate across teams to ensure messaging and initiatives align with business objectives.
• Build relationships with and collaborate closely with key Google stakeholders to maximise the impact of joint programs and leverage opportunities within the Qodea/Google partnership ecosystem.
• Agency management:
• Manage relationships with external agencies and subsequent output to ensure briefs are met and outputs are delivered to meet deadlines and budgets.
• Data-driven insights:
• Leverage tools like Google Analytics, CRM systems, and marketing automation platforms to track and report on campaign performance.
• Provide regular reporting on key metrics, and use insights to continuously improve marketing tactics.
• Lead generation & nurturing:
• Develop and implement strategies to attract and convert sales ready leads within the target account list.
• Build and nurture relationships with key stakeholders in the target account list through targeted outreach, email campaigns, and strategic partnerships.

Requirements

• 6+ years’ experience in a growth marketing role, ideally within a B2B technology business.
• Excellent written skills and the ability to communicate at all levels.
• Attention to detail, with a focus on quality and consistency.
• Natural relationship builder with the ability to connect at all levels of the organisation.
• Collaborative team player who gets stuck in.
• Strategic mindset with the ability to think creatively and drive results in a fast-paced environment.
• Experience of using CMS.
• Strong understanding of performance marketing across paid and organic channels.
• Proficiency in marketing tools and platforms.
• Data-driven with a strong analytical mindset and the ability to interpret data and translate it into actionable insights.
• Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.

Desirable Skills:

• Experience with Google Cloud.
• Experience with Google Analytics.
• Salesforce experience.
• Previous experience of using Pardot (or something similar) would be an advantage.
• A good understanding of SEO.

Benefits

• Competitive salary

• Private healthcare scheme
• Company pension
• Death in Service - 4x annual salary
• 10 paid learning days per year
• Regular opportunities for industry recognised training and certifications
• Opportunities to develop within a fast growing-tech business with ambitious growth and impact goals
• Generous annual leave policy and your birthday off (36 days inclusive of bank holidays)
• Length of service awards
• Sabbatical leave for employees over 5 years service
• Market leading parental leave policies
• Company events - opportunities to meet colleagues you don’t see every day

Diversity and inclusion statement

At Qodea, we champion diversity and inclusion. We believe that a career in IT should be open to everyone, regardless of race, ethnicity, gender, age, sexual orientation, disability or neurotype. We value the unique talents and perspectives that each individual brings to our team, and we strive to create a fair and accessible hiring process for all. If you feel we can improve in any way, please reach out to our careers team via email at careers@qodea.com or connect with us on LinkedIn via our Qodea Company Page.