Integrated Marketing Manager - SDP/Digital Native

Job Description

The Sales Enablement & Operations (SE&O) team translates Microsoft’s Commercial Strategy into local execution plans, driving operational excellence and business impact at scale. Within SE&O, the Central Marketing Organization (CMO) inspires, acquires, and engages customers and partners by driving integrated marketing strategies aligned to global priorities.

As an Integrated Marketing Manager (IMM) for SDP/Digital Native EMEA, you will lead integrated marketing strategies and plans for the Solution Area, leveraging global and regional go-to-market approaches and augmenting with activities to deliver customer experiences that drive business outcomes—including customer acquisition, nurture, and consumption. You will be the marketing expert for SDP/Digital Native, using data and insights to ensure positioning and messaging are clear, distinctive, and audience-specific, educating customers on how they can achieve more with Microsoft products.
You will evangelize marketing transformation, landing cutting-edge innovations for your region, and develop leadership skills by advising Sales and Marketing leaders on strategy. As a strong advocate for connected sales and marketing, you will partner with senior leaders across Sales and Marketing, helping stakeholders understand marketing impact and inspiring sellers to act on marketing signals. You will collaborate with Integrated Marketers across EMEA, contributing to learnings and optimization by sharing best practices and feedback.

This role requires agility, flexibility, and a growth mindset, operating in a fast-paced and sometimes ambiguous environment. You may be asked to step outside your role swim lane to work on strategic projects aligned to areas of greatest need and impact (e.g., AI Tours, strategic programs).

*In line with our Flexible Work approach, for roles at Microsoft Germany, Switzerland, and France we recommend spending at least two days per week in the office or at the customer site.

Responsibilities

• Integrated Marketing Planning:
  Define the EMEA SDP/Digital Native marketing plan, leveraging regional strategy, execution frameworks, and marketing technology to drive business priorities via marketing engines (digital, social, email, events). Align marketing tactics to objectives (acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. Collaborate with regional stakeholders to align the Marketing plan to strategy, capabilities, and engines. Embrace and land EMEA regional scale programs with impact, ensuring business priorities are addressed. Gather and share feedback about plan quality.

• Integrated Marketing Execution:
  Develop, land, and optimize the SDP/Digital Native marketing plan based on insights from customer targeting, segmentation tools, metrics, and local market knowledge. Continually update and improve customer experiences (optimizing segments, spend, performance, digital channels). Ensure all plans adhere to company policies (privacy, accessibility, compliance, brand).

• Data-Driven Decision Making and Performance Management:
  Embrace a data-driven marketing culture, using insights and dashboards to optimize strategy and delivery. Evangelize marketing impact, providing recommendations for improvement. Inspire sellers and leaders to act on marketing signals and data to build and progress pipeline. Develop strategic responses based on market strengths, weaknesses, opportunities, threats, and trends.

• Budget Management:
  Accountable for the integrated marketing budget, ensuring adherence to budget principles, quarterly spend guidelines, and compliance standards.

Qualifications

Required/minimum qualifications

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, OR equivalent practical experience.
• Proven experience in integrated marketing (including campaign planning and execution, digital marketing), event management, programme management, or marketing operations (including campaign reporting and analysis).
• Demonstrated ability to manage and execute integrated marketing campaigns across multiple regions, including campaign reporting, analysis, and marketing operations.
• Strong stakeholder management and cross-functional collaboration skills, with the ability to develop compelling stories and messaging for digital native audiences.

Additional or preferred qualifications

• Relevant experience in integrated marketing, event management, programme management, or marketing operations, with a proven track record of success in similar roles.
• Experience working with or targeting digital native companies, startups, or unicorns.
• Demonstrates flexibility, adaptability, and resilience in navigating ambiguity, managing multiple projects, and driving results independently or within virtual teams.
• Possesses strong communication, influencing, and negotiation skills, with the ability to build relationships and confidently engage senior stakeholders.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.