Digital BP Director

Job Description

Job Description:

The Digital BP Director – Sales Domain is a strategic leadership role responsible for driving digital transformation and innovation within the sales function. This position requires deep expertise in core system architecture and application management across Sales Force Automation (SFA), Trade Promotion Management (TPM), Point of Sale Materials (POSM), Distributor Management Systems (DMS), and Sales Business Intelligence (BI). This role will leverage advanced knowledge of sales platform management and business operation models to deliver value-driven digital solutions that enhance omnichannel sales performance in a fragmented channel landscape.

Key Responsibilities

1. Core System Architecture & Application Management

1)Lead the architecture, deployment, and ongoing management of core sales systems including SFA, TPM, POSM, DMS, and sales BI platforms.

2)Ensure seamless integration and connectivity between sales middle platforms and business operation models to support efficient sales processes.

3)Oversee application lifecycle management, ensuring platforms are scalable, secure, and aligned with business needs.

2. Sales Domain Business Insights

1)Provide expert insights into the sales domain, with a strong understanding of how omnichannel brands operate across diverse and fragmented channels.

2)Analyse market trends, channel dynamics, and consumer behaviours to inform digital sales strategies and operational improvements.

3. Solution & Data Architecture

1)Maintain a balanced and holistic view of solution and data architecture within the sales domain, including both data middle platforms and business middle platforms.

2)Collaborate with IT and business teams to design robust architectures that support data-driven decision making and operational agility.

4. Technology Enablement & Value Realization

1)Demonstrate a proven track record of translating future-back technology possibilities into clear, actionable business capabilities.

2)Lead initiatives that realize measurable business value through the adoption of innovative digital solutions and advanced analytics.

5. Strategic Leadership & Stakeholder Management

1)Develop and communicate a compelling digital vision for the sales domain, aligning stakeholders across all levels of the organization.

2)Influence and partner effectively with senior leaders, cross-functional teams, and external partners using situational leadership and strategic communication.

6. Innovation & Creativity

1)Foster a culture of innovation by identifying and pursuing technology-driven business opportunities.

2)Showcase proven success in turning technical possibilities into impactful, value-driven business outcomes.

7. Managing Ambiguity & Complexity

1)Navigate and manage ambiguity and complexity inherent in digital transformation and omnichannel sales environments.

2)Drive clarity and focus in fast-paced, evolving business contexts.

8. Global Collaboration & Organizational Effectiveness

1)Collaborate with global teams to share best practices, harmonize digital sales strategies, and leverage enterprise-wide capabilities.

2)Demonstrate organizational savvy and interpersonal effectiveness to build strong relationships and drive cross-functional alignment.

Job Specifications/Qualifications

1.Expertise with global and local perspective of Demand and Supply solutions

2.15+ years’ experience in related IT/digital transformation discipline, FMCG/sales related experience preferred

3.Strong influence on senior leaders

4.Experienced Program Management

5.Stakeholder Relationship Management of senior stakeholders/leadership team

6.Excellent change management to drive process transformation