Digital Brand & Campaign Manager

Job Description

Brand & Campaign Manager

Reports to: Senior Marketing Manager
Location: UK – Sunderland, Leeds, Dublin or Gibraltar (Hybrid)

The role

As Brand & Campaign Manager, you’ll be at the heart of tombola’s digital-first marketing activity, shaping how we show up across digital video, paid social, online display, audio and influencers. Supporting our arcade proposition, this role is focused on delivering standout campaigns in environments where our audience spends their time — particularly across digital and social channels.

You’ll own the planning and delivery of integrated digital campaigns, working closely with our media and creative agencies to ensure everything we produce is channel-first, insight-led and built to perform. From briefing and shaping creative ideas to analysing performance and optimising spend, you’ll bring together strategy, storytelling and data to drive meaningful results.

You’ll play a key role in ensuring every customer-facing touchpoint reflects tombola’s brand, connects with our community and supports growth across our arcade products.

What you’ll be doing

Campaign & media planning

• Lead the planning and delivery of integrated brand campaigns across ATL, digital and paid channels

• Partner with media and creative agencies to deliver monthly, quarterly and annual marketing plans

• Ensure campaigns are audience-first and insight-driven, balancing strong creative with measurable outcomes

• Collaborate with internal teams to align campaign activity with wider brand and business objectives

Creative development & management

• Own the development of ATL creative across TV, BVOD, OOH, audio and digital video

• Write clear, inspiring creative briefs that bring objectives, tone and messaging to life

• Manage the full creative journey — from concept and production through to delivery and review

• Ensure all creative is channel-first and built to perform in its intended placement

• Champion creative excellence, consistency and continuous improvement across all assets

Media buying & performance

• Oversee media buying and execution across channels, ensuring efficiency and effectiveness

• Work with the media agency to identify the right media mix to drive awareness and consideration

• Monitor live campaigns and make data-led optimisation recommendations

• Ensure all activity meets ASA guidelines and tombola’s responsible marketing standards

Measurement & insight

• Define KPIs and success metrics for campaigns in partnership with agencies and internal teams

• Analyse creative and media performance to understand effectiveness and ROI

• Turn insights into clear actions to inform future campaign development

What we’re looking for

• 4+ years’ experience in digital brand marketing, campaign management or media planning (agency or client-side)

• Proven experience delivering digital ATL campaigns from briefing through to launch

• Strong understanding of the digital media landscape, including across digital video, paid social, online display, audio and influencers.

• Experience managing external creative and media agencies

• A confident creative thinker with strong briefing, storytelling and presentation skills

• An analytical mindset — comfortable using data to inform decisions and optimise performance

• Excellent project management and communication skills, with the ability to juggle multiple campaigns

Why tombola?

At tombola, brand matters. You’ll have the opportunity to work on high-profile campaigns, collaborate with talented partners, and help shape how a much-loved brand shows up in the world — all in a supportive, collaborative environment that values creativity, insight and doing the right thing.