Vertical Marketing Manager (based in Brazil, Panama or Chile)

Job Description

We are looking for a dynamic, self-directed, and results-driven Vertical Marketing Manager to lead marketing strategy and execution for customer-oriented campaigns and programs across Latin America. This role is essential in positioning our brand within key industries, driving demand, and enabling sales through impactful campaigns, content, and customer experiences.

You will work closely with regional and global stakeholders to develop and scale data-driven, insight-led campaigns that generate qualified leads and support business growth. The ideal candidate has a strong B2B marketing background, excellent collaboration skills, and a proven ability to translate customer needs into successful marketing strategies.

Main responsibilities:

• Define vertical marketing strategy aligned with business priorities.
• Translate market insights into actionable plans with clear KPIs.
• Develop integrated marketing plans including positioning, messaging, and channel strategy.
• Lead end-to-end campaign execution across the customer journey.
• Deliver Account-Based Marketing, Lead Generation, and conversion programs.
• Collaborate with cross-functional teams to integrate vertical messaging.
• Develop engaging content for digital platforms, events, and customer touchpoints.
• Optimize content for SEO and ensure consistency across channels.
• Analyze and enhance customer journeys for better conversion.
• Use data to refine strategies and improve engagement.
• Monitor KPIs and campaign performance.
• Present insights and recommendations to stakeholders.
• Continuously optimize based on data-driven decisions.

We are looking for:

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 10+ years of B2B marketing experience, ideally in logistics, supply chain, or tech.
• Proven success in campaign design and execution.
• Strong project management and communication skills.
• Fluent in English; Spanish and Portuguese are a plus.
• Experience with ABM, lead generation, social media, email marketing, events, and paid media.
• Analytical mindset and performance-driven approach.
• Willingness to travel across the region.

Location: Brazil, Chile, or Panama
Work Model: Hybrid (3x2)

Apply now and be part of the Maersk journey. Let’s go beyond the expected.

About Us

A.P. Moller-Maersk is an integrated container logistics company that works to connect and simplify our customers' supply chains. As a global leader in transportation services, we operate in 130 countries and employ about 70,000 people.

With an offer of end-to-end products and digital services, continuous customer engagement and a superior end-to-end delivery network, we enable our customers to trade and grow by transporting goods anywhere in the world. Learn more about us: https://www.maersk.com

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, pregnancy, gender identity or any other characteristic protected by applicable law.

We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing accommodationrequests@maersk.com.