Flexa
The Information Lab • Remote

B2B Marketing Manager

Employment type:  Full time

Remote-first

A little flex time

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Job Description

The Information Lab Ireland

Company Overview:


We are a Finance Data Strategy Consulting firm based in Ireland. We work with Global Organisations to help their leadership teams make better decisions. We do this through the delivery of fast, decision-quality insight that turns their data into a competitive advantage.


Our core purpose is to create the next generation of data leaders, who will develop solutions that will benefit people everywhere. We are committed to delivering exceptional results and creating long-term value for our clients. As a small, leading, and rapidly scaling Data Analytics Consulting company, we prioritise excellence, collaboration, and a client-centric approach.


Our Vision is to build a challenger brand in design led data analytics, AI, Data Science and Data Engineering consulting in Ireland, the UK and USA.

Job Description:

We are seeking a dynamic B2B Marketing Manager to join our team and manage our marketing strategy helping increase brand awareness, drive growth and expand our client base. As Marketing Manager, you will play a pivotal role in developing and executing marketing initiatives tailored to the unique needs of our business.

This role will suit a strong all rounder, looking to expand their knowledge and keen to advance their career over the next 3 years.

You will be working closely with the CMO, Head of People and Sales team to deliver the marketing and communications plan.

Responsibilities:

  1. Brand Management:

    • Conduct market research and competitor analysis to identify opportunities for differentiation and market positioning.

    • Act as brand guardian ensuring brand guidelines, tone of voice and visual identity are consistent throughout all channels.

    • Nurture and expand our network of industry partners, associations, and influencers to amplify our reach and credibility within the professional services sector.

  2. Demand Generation:

    • Work with the CMO on a Demand Generation plan aligned with Sales to reach target accounts through focused efforts around inbound and outbound activities

  3. Content Marketing:

    • Create a thought leadership plan through content creation, including blog posts, whitepapers, case studies, webinars, and other collateral.

  4. Digital Marketing:

    • Own the website including content updates & performance reporting

    • Plan and execute digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.

  5. Events Management

    • Plan & manage ongoing events for Tableau and Alteryx user groups as well as senior executive roundtables, breakfast briefings and other events we plan.

  6. Sales Support

    • Collaborate with the sales team to develop marketing materials, presentations, and sales enablement tools to support business development efforts.

  7. Performance & ROI

    • Track, measure, and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to stakeholders.

  8. Budget Management

    • Manage marketing budget effectively, ensuring resources are allocated efficiently to maximize ROI.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

  • Proven experience in B2B marketing, preferably within the professional services or technology sector.

  • Strong understanding of marketing principles and strategies, with a focus on lead generation, demand generation, and customer acquisition.

  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and content for different audiences and channels.

  • Proficiency in digital marketing tools and platforms, including Hubspot, Canva and Google Analytics.

  • Demonstrated ability to collaborate cross-functionally and influence stakeholders at all levels of the organization.

  • Analytical mindset with the ability to interpret data and metrics to drive informed decision-making.

  • Creative thinker with a proactive and results-driven approach to problem-solving.

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

  • Passion for data-driven marketing and a commitment to staying ahead of industry trends and best practices.

Salary: €40,000 - €50,000 range plus Health Insurance, Pension Contribution; 25 days holidays and 12 learning and development days per annum. Excellent work life balance. The role is hybrid, with your time being spent in the office for team meetings and working from home as suits.

Join us at The Information Lab and be part of a dynamic team that is passionate about leveraging data to drive business success.

Company benefits

Open to part-time employees
Enhanced maternity leave
Enhanced paternity leave
Adoption leave
Work from anywhere scheme
25 days annual leave + bank holidays
Work from home allowance
Co-working space allowance
Teambuilding holidays
Partake in our 'Data Leaders Program' - a 9 session program which all of our team goes through to learn leadership skills
Access to individual coaching
Mental Health and Wellbeing Support (we recently signed up to Total Mental Health from Spectrum Life - so all employees have access to unlimited mental health coaching, access to open-ended therapy and loads of wellbeing resources too
Learning and Development - we give time back to our busy consultants to work on personal development goals - we pay for any certifications they want to take and also give them a certification bonus for achieving them
Location
83%
Employees are very happy with their working location freedom
Hours
81%
Employees are very happy with the flexibility in the hours they work
Benefits
79%
Employees are largely happy with the benefits their company offers
Work-life balance
83%
Employees feel that they can find the perfect balance of life and work
Role modelling
79%
Employees feel that most people work flexibly
Autonomy
83%
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Diversity
77%
Employees feel that the diversity is good and there are continued efforts to improve it
Inclusion
81%
Employees feel like the company culture is brilliantly inclusive and equitable
Culture
77%
Employees enjoy the working environment
Mission
77%
Employees feel quite excited about the company mission
Salary
83%
Employees are very happy with their salaries and feel that it is well above the market average

Working at The Information Lab

Company employees

32

Gender diversity (male:female)

56:44

Office locations

Fully Remote

Hiring Countries

France
Germany
Ireland
Netherlands
Spain
United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
DeepTech, Data & AI

DeepTech, Data & AI

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023
Research & Data

Research & Data

Industry awards 2022

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