PR & Social Executive

Impression Digital

As we continue building one of the most exciting integrated PR, social and influencer offerings in the industry, we’re looking for someone at the beginning of their career who is hungry to learn, eager to get stuck in and excited by the digital world of brands, culture and storytelling.

This is a brilliant opportunity for someone looking to kick-start their career in digital communications, gaining hands-on experience creating campaigns designed to earn online attention, build brand visibility and drive real impact. You’ll work alongside a talented team of specialists delivering creative digital PR campaigns that land meaningful coverage, spark conversations and help brands show up where audiences are already paying attention — with opportunities to build experience across social media and influencer activity too.

No two days will look the same. One day you could be pitching a journalist, the next supporting an influencer campaign, helping shape social content ideas, spotting trends online or contributing to creative campaign brainstorms for major brands.

If you’re naturally curious, switched on culturally and excited by how brands show up online — we’d love to hear from you.

Salary £25.5k + (DoE)

At Impression, we believe our people are our greatest asset. That's why we co-create our benefits package alongside our team to support your well-being, lifestyle, and career growth. Here is a snapshot of what you can expect when you work with us: 4.5 day working week, transparent career and salary progression, comprehensive health and mental well being support and enhance parental leave to name but a few. Please see our Benefits Booklet to find out more.

What You’ll Be Doing

PR & Media Relations

• Supporting the day-to-day delivery of digital PR campaigns across a range of exciting client accounts

• Researching trends, consumer insights and news opportunities to help shape creative campaign ideas designed to earn high-quality online coverage

• Building relationships with journalists, media contacts, publishers and relevant industry stakeholders

• Writing press releases, thought leadership articles, media alerts and reactive commentary opportunities that help brands join relevant conversations

• Supporting outreach activity to secure meaningful coverage across national, regional, consumer, trade and online publications

• Supporting fast-paced reactive PR activity and newsjacking opportunities, helping turn breaking news and trending moments into timely media opportunities for clients

• Assisting with creative campaign ideation, helping develop stories and angles that generate media attention and improve brand visibility online

• Helping execute digital PR activity that supports wider brand growth objectives, including improving online authority and increasing visibility in search and AI/ LLMS

• Monitoring media coverage, backlink performance and campaign results, helping report on the impact and success of activity delivered

• Keeping up with the news agenda, cultural moments and emerging trends to identify proactive opportunities for clients

• Supporting campaign reporting by tracking coverage, measuring results and understanding how PR activity contributes to wider digital performance

Social & Influencer Activity

While this role will initially support our growing PR team, as part of an integrated PR, Social & Influencer department you’ll also have opportunities to gain hands-on experience across social media and influencer activity, building a broad skillset across the digital landscape.

• Supporting the delivery of influencer campaigns from research and outreach through to campaign execution
  

• Helping identify creators and influencers who align with client audiences and campaign objectives
  

• Assisting with influencer communication, relationship management and campaign coordination
  

• Supporting social media content planning and helping spot emerging platform trends and opportunities
  

• Contributing ideas for social-first campaigns that help brands stay culturally relevant and drive engagement
  

• Helping analyse campaign performance across social and influencer activity

Creative Campaign Support

• Getting involved in campaign brainstorms and helping generate fresh creative ideas for clients

• Supporting integrated campaigns that combine PR, influencer and social media activity

• Assisting with content creation across campaigns, helping develop engaging written, visual and social-first content for both client activity and outreach

• Helping shape creative campaign concepts designed to capture attention and drive online conversation

• Monitoring cultural trends, social conversations and industry news to inspire new campaign thinking

• Working collaboratively with wider teams including creative, strategy, paid media and digital specialists to deliver integrated campaigns

Learning & Development

• Learning directly from experienced PR, social and influencer specialists who will support your growth

• Developing an understanding of how integrated communications campaigns are built from start to finish

• Building confidence managing client communications and contributing to campaign strategy

• Developing expertise across media relations, influencer marketing and social media strategy

Who You Are

A Strong Communicator

• You enjoy writing, feel like it’s a personal strength and you have strong attention to detail

• You’re confident communicating with different people and enjoy building relationships

• You understand the importance of great storytelling and know what makes people pay attention

Curious About Culture

• You’re naturally interested in brands, media, social media and the way trends shape conversations

• You spend time online and understand how platforms like Instagram, TikTok, LinkedIn, YouTube, reddit etc. influence culture

• You enjoy spotting emerging trends and understanding what audiences engage with

Creative & Proactive

• You love coming up with ideas and thinking creatively

• You’re naturally organised and comfortable juggling multiple projects at once

• You’re someone who takes initiative and enjoys being part of a fast-moving environment

Ready To Grow

• You’re looking to build a career in digital marketing across PR, communications, social media or influencer marketing

• You’re excited to learn from experienced specialists and develop your skills quickly

• You’re ambitious, curious and ready to throw yourself into agency life

Previous internships or relevant experience in PR, communications, marketing or social media is beneficial, but we’re also looking for the right attitude, curiosity and ambition.

Flexible working at Impression without losing team connections
We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate.

What makes us different

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

Alongside our amazing culture, our benefits makes us standout as a great employer.

To view all our benefits read our Benefits Booklet.

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.