Senior Brand Manager

Job Description

Senior Brand Manager – Marketing

Salary: £69,000 - £75,000 depending on experience, plus 15% flexible benefits allowance, annual bonus, and benefits listed below

Function: Marketing

Location: London (nr. Oxford Street), a mix of office and home working

Contract: 12M - FTC

Application Closing Date: 6th February 2026. Please note, that we may close vacancies early when we receive significant numbers of applications, so don’t delay!

We’re proud to be the UK’s leading pub, cider and beer company, with a standout portfolio of much-loved beer and cider brands and an ambition to keep raising the bar.

The role:

We’re looking for an outstanding Senior Brand Manager to join our Marketing team, working on one of our iconic beer or cider brands, shaping how millions of consumers experience it every day. This is a high-profile, high-impact role at the heart of our growth agenda, offering the opportunity to lead some of our most important commercial and brand battles.

Reporting into a Marketing Manager, you’ll be a passionate, creative and consumer-centric marketer who thrives on building brands, influencing stakeholders and turning insight into action.

What you’ll be responsible for

• Developing and leading the local brand strategy
• Owning the annual brand plan and delivering initiatives that drive commercial and brand targets
• Partnering with global teams to refine brand positioning and visual identity, supported by research, advertising and insight
• Bringing brand positioning to life through meticulous and consistent execution across all touchpoints
• Leading brand communications and owning the end-to-end communications strategy
• Managing multi-million-pound media investment in collaboration with our media agency and in-house, data-driven media team
• Creating inspiring and engaging content for sales briefings and customer presentations, ensuring the brand agenda lands across the business
• Building strong agency partnerships to deliver high-quality work, on time and in line with agreed frameworks
• Tracking and reporting brand performance (volume, value, share and spend), turning insight into clear actions

About you:

You’re a curious, consumer-focused marketer who loves building brands and turning insight into action. You’re comfortable owning big decisions, influencing across teams, and balancing long-term brand thinking with short-term commercial impact. You bring energy to your work, ask great questions, and know how to move things forward, even when the path isn’t perfectly mapped out.

You’ll also bring:

• At least 6 years’ experience in brand marketing
• A strong track record in developing consumer-centric communications and working across media planning and buying
• The confidence and credibility to influence a broad range of stakeholders, including at a senior level
• Sound judgement and decision-making skills, with the ability to know when to shift from analysis to action
• A collaborative mindset, with the ability to work effectively across global, commercial and agency partners

Why you’ll enjoy it here:

This is a high-profile role with real ownership. You’ll be trusted to make the tough calls, balancing long-term brand equity with short-term growth, and encouraged to stay curious, consumer-obsessed and agile as you go.

You’ll work in a team that’s ambitious, collaborative and supportive, where development is taken seriously, ideas are welcomed, and enjoyment is part of the culture. Expect pace, challenge, plenty of opportunity to stretch yourself, alongside the satisfaction of seeing your work enjoyed by millions!

Our Ways of Working
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although but you’re more than welcome to come and work from the office on those days too.

Our Benefits:
In addition to your base salary, you’ll also receive:

• Discretionary Annual bonus
• Benefits Allowance (15% of base salary)
• Company funded Private Medical Healthcare
• Double matched pension contributions (up to 10%)
• 35 days holiday (with the opportunity to buy/sell)
• A monthly case of our delicious ciders and beers!
• Exciting opportunities to develop your career

You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.

The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are
We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us and brew a better career.