Director of Growth Marketing

Job Description

About Flash Pack:

When was the last time you made a new friend? Friendship profoundly improves our emotional wellbeing, sense of belonging, purpose and happiness. Everyone wants more human connection but making new friends is really hard. That’s why we exist, with a mission to create one million meaningful friendships across the globe, using the power of travel and technology as a platform for connection.

We are Flash Pack – curated group adventures for solo travelers.

International demand for solo travel is starting to boom once again – and Flash Pack is here to lead the charge of a growing global movement. To fulfill this mission, we’re expanding our team with some of the best talent around.

A remote-first, well-capitalized and recently funded start-up of 75+ employees, we are backed by founders, investors and entrepreneurs who have built multi-billion dollar companies. We are looking for innovative thinkers and doers to join our team on a mission to tackle the loneliness epidemic and help everyone connect with new friends.

The Role:

Flash Pack is searching for a Director of Growth Marketing to play a crucial role in our success story and support the team in driving 100% booking growth in 2024.

Reporting into our CMO, Lee Thompson, we’re looking for a commercially minded, results oriented leader who is passionate about driving growth and playing a key role in Flash Pack’s journey.

You will scale Flash Pack's customer base in the US as well as key global markets, collaborate with cross-functional teams to drive revenue growth and shape the future of our brand.

Results You'll Influence:

• Expand Flash Pack’s market presence and customer base in the US.

• Channel Optimization: Oversee both paid and organic growth marketing channels, optimizing performance to maximize user acquisition while staying ahead of industry trends.

• Implement rigorous data analysis to measure the performance of marketing campaigns and identify opportunities for optimization.

• Test and evaluate innovative marketing approaches to reach and engage the US market effectively.

• Continue to drive a culture of rapid experimentation to reach and engage our market effectively.

• Collaborate closely with the tech team to understand attribution ensuring accurate tracking and measurement of marketing efforts.

• Manage and lead a high-performance marketing team, providing strategic direction, mentorship and guidance, and fostering a culture of growth, humility, and adventure.

This role will be a great fit if:

We’re after the right person. If you don’t quite hit all the criteria, you should still apply based on hitting the majority. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related, tell us about your journey, and about what you learnt.

So, if this role excites you, don't let our role description hold you back, get applying!

• Proven success in leading growth marketing in a fast-paced (series A → B) startup B2C environment.

• Strong management experience with a proven track record of results driven leadership.

• Track record of developing and implementing successful acquisition and growth strategies.

• Deep understanding of performance marketing channels including paid search, paid social, SEO and email marketing

• Experience with data-driven decision-making and A/B testing.

• Proven ability to collaborate effectively across functions, including the growth tech team, product, sales, finance, and data.

Sound good? Then join our mission to create one million friendships through group adventure – and a friendly and energetic global team on the cusp of worldwide expansion.

What else?

Initially you will be managing a talented team including a Senior paid media lead and Email Marketing Manager but we are looking to add key hires to this including an SEO lead once you join us. You’ll be collaborating with our CMO who will manage the brand and content function of the team.

Hours: This role is Monday to Friday but you will be liaising with US & UK office regularly so you should be happy working odd hours when necessary.

Salary: The base salary range for this role is between $170 - 210,000 depending on experience. We also offer stock options after your first year with the company.

Location: You will be based in New York, or commutable distance but the role can mostly be done remotely.

Our culture: We revolve around high performance, high conviction and humility. We value teamwork over grandiosity, great questions over corporate euphemisms and autonomy over conformity. We care deeply about surrounding ourselves with ambitious, exceptional but humble people and believe that our culture is our greatest advantage against our competitors as well as thriving as the industry changes.

What's in it for You:

• You’ll get 20 days annual leave, excluding federal public holidays plus an extra day off on your birthday. That’s 27 days in total.

• A remote-first office. However, we plan to have a flexible office space in New York in 2024 where you can float in and out to brainstorm, catch-up, have 1-2-1s and socialize.

• 45 business days a year to work from abroad

• Experience a Flash Pack trip

• A diverse and inclusive team

• Quarterly company-wide socials in London or NY and regular spontaneous work events

• Stock options

• Full Healthcare

• Unlimited mental health and wellbeing support/therapy

Diversity & Inclusion

We’re led by a BAME, female CEO and building a diverse and inclusive team is incredibly important to us which is why we are building diversity and inclusion into the company hiring, performance and progression framework.

We see our diversity as a key competitive advantage which is why we are committed to hiring top talent regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, age or status as an individual with a disability.

If you have an additional accessibility or other requirement we haven’t considered, we will do our best to adapt and make sure your needs are met.

If you would like to talk to us about these efforts, or have suggestions for how we can do better, we would love to hear from you.

Once you apply, you will be sent a short Equality, Diversity & Inclusion survey, it would help us immensely if you can complete it.

Flash Pack GDPR Compliance: Please take two minutes to read our Flash Pack Privacy Notice for Recruitment and learn how we will process your data.