Growth Marketing Manager

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE ROLE

You will work closely with our Senior Growth Marketing Manager to develop and execute our growth strategy with a specific focus on driving revenue and customer acquisition via Paid Social.

You will be responsible for developing our targeted marketing approaches across our Get Your Car, Sell My Car and Demand Generation activities. These activities run across the UK, Germany and Spain where you will be responsible for the planning, optimisation and reporting of the programs. Whilst paid search has been our main growth channel, we now need to diversify into other channels and have significant opportunities and headroom and this role is pivotal to that channel expansion.

Working closely with our Customer Data Platform you will develop audience strategies to drive performance of this channel. You will collaborate with our Marketing Analytics, Brand Marketing and Media Operations teams to deliver the best results for the business.

WHAT YOU'LL DO

• Development of Carwow Group’s paid social strategy
• Manage, plan & optimise Carwow Group’s paid social activity
• Identify and test new and innovative growth opportunities to deliver on CPA and revenue goals
• Stay abreast of industry trends and best practices in Growth Marketing - and seek to innovate
• Manipulate and analyse large, complex data sets turning them into actionable business insights
• Develop and run quantitative analysis, reports, and more with the end goal of supporting our marketing efforts
• Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalized
• Constantly find methods to increase efficiency through automation and tools
• Familiarity with A/B testing methodologies and execution

WHAT YOU'LL NEED

• Growth obsessed and a digital native with experience in developing and running campaigns across digital marketing channels
• Deep knowledge and hands on experience in managing paid social campaigns across Meta and TikTok. Experience of managing YouTube and BVOD activity would be very welcome
• An adaptable self-starter who can work in matrixed structures and is used to scale up environments
• Experience working with large budgets in an online focused company
• Strong technical skills in data manipulation using SQL (a bonus), Tableau or Excel
• Experience in pre and post campaign analysis
• Highly developed analytical and planning skills
• Excellent communication and collaboration skills
• A love of thinking outside the box and developing creative & innovative solutions

WHAT THE PROCESS LOOKS LIKE

• Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
• Step 2: Video-call with 2 the Hiring Manager & a member of the team
• Step 3: In-office task-presentation with the Hiring Manager & Department Director

WHAT'S IN IT FOR YOU

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.