Senior Marketing Manager - Digital, Audiences and Data

Location: London or Milton Keynes (minimum of two days a week in the office. You can do more than two days if preferable)Working hours: Full time (9day Fortnight companywide)Contract type/duration: PermanentBand: 3.3Salary: £63,340 - £73,221 (Dependent on office location and proven ability)
Reporting to: Head of Marketing CampaignsClosing date: 10am, 23rd July 2026

This role will lead the day-to-day management, optimisation and performance of CPC’s digital marketing ecosystem, including the website, email marketing, marketing automation, HubSpot/Dynamics integration, audience data and reporting. It is a hands-on technical marketing role with strategic oversight: the postholder will turn campaign, channel and audience data into actionable insight, develop customer journeys, maintain marketing technology platforms, and help the organisation make better data-led marketing decisions. Technical emphasis

• HubSpot Marketing Hub and marketing automation
• CRM data quality, segmentation and governance
• HubSpot-Dynamics integration, field mapping and troubleshooting
• GA4, Power BI dashboards and campaign reporting
• Website optimisation, UX, conversion tracking and performance measurement

Success in this role will be measured by improving marketing performance through better use of data, automation and digital platforms, increasing campaign effectiveness, improving audience insight, and embedding best practice marketing operations across the organisation.

This post sits in the Marketing & Communications team within the Strategy, Marketing, Communications and Portfolio directorate. It line manages the Social Media & Digital Lead and works closely with Marketing Managers, Events, Digital Workplace, IT, Compliance, Cyber Security and stakeholders across business units. This role is intended to strengthen the team’s technical marketing capability: systems ownership, data quality, segmentation, reporting, automation and digital performance. It should complement campaign marketing roles rather than duplicate them, acting as the technical/data lead enabling better campaign execution and insight.

Key Responsibilities

Digital channels

• Manage and optimise CPC's digital channels, including the website, email communications, marketing automation platforms and supporting digital infrastructure.
• Lead on website development, ensuring it evolves to meet business and audience needs through continuous improvement to UX and conversion rates.
• Plan, build and execute email marketing campaigns, emails and automated nurture journeys.
• Develop and maintain audience segmentation strategies to improve targeting and engagement.
• Oversee the day-to-day performance of social channels, providing guidance and support to the Social Media & Digital Lead.
• Ensure all digital channels are effectively integrated and aligned to campaign and business objectives.
• Oversee the integrated content and channel calendar, working with the Social Media & Digital Lead and wider Marketing & Communications team to ensure content is effectively scheduled, coordinated and distributed across channels.

Marketing operations and technology

• Own and manage the marketing tech stack, including HubSpot, GA4 and associated platforms.
• Manage the HubSpot-Dynamics integration, including troubleshooting issues, field mapping and process improvements.
• Maintain CRM structures, customer records, and data governance processes.
• Develop and optimise marketing automation workflows and customer journeys.
• Manage audience creation, segmentation, and data preparation for campaigns.
• Identify opportunities to improve systems, processes, and automation to increase efficiency and effectiveness.
• Collaborate with Digital Workplace colleagues to scope and deliver Power BI and Dynamics dashboards to track performance on channel and campaign effectiveness and audience engagement.
• Scope, recommend and utilise suitable MarTech products to optimise our marketing and communications.
• Work in close collaboration with Senior Marketing Managers to ensure campaigns are executed accurately, on time, and within budget.

Audiences, insights and data

• Management of audience insights and personas, including demographic, behavioural and engagement data, to inform targeted marketing plans and outputs.
• Build a strong understanding of CPC audiences and support the wider organisation in adopting an audience-first approach.
• Analyse campaign, channel and audience performance to identify opportunities for optimisation.
• Develop dashboards and reports that provide actionable insights for Marketing & Comms, Events, business development and senior stakeholders.
• Track and report on marketing KPIs, including:
• Website performance and conversions
• Targeted audience growth and engagement
• Campaign effectiveness
• Marketing automation performance
• Strategic account engagement
• Event performance
• Champion a test-and-learn culture through the use of data, experimentation and performance measurement.
• Provide evidence, advice and support to colleagues to improve campaign effectiveness and marketing outcomes.

Campaign delivery support

• Work closely with Marketing Managers to support the successful delivery of integrated marketing campaigns.
• Design and implement customer journeys and lead capture processes to support campaign objectives.
• Ensure campaigns are correctly configured, tracked, reported and optimised.
• Support lead management processes and marketing attribution reporting.
• Contribute audience, data and performance insight throughout campaign planning and delivery.

Events systems management

• Support the Events team with event registration platforms, automated email flows, and reporting.
• Manage event-related integrations between marketing and CRM systems.
• Process and maintain attendee data collected through third-party events and partner activities.
• Support the sourcing and delivery of technology solutions for major events, including Connected Places Summit.
• Manage external suppliers and agencies responsible for event-related digital platforms and websites where required.

Data governance and compliance

• Ensure customer and marketing data is managed in accordance with GDPR and organisational policies.
• Work closely with Compliance and Digital Workplace colleagues to maintain appropriate data governance standards.
• Champion data quality, consistency and good data management practices across the organisation.
• Develop guidance, processes and resources to improve data hygiene and user adoption.
• Work closely with Cyber Security colleagues to maintain appropriate Cyber Security standards.

Budget

• Manage operational budgets associated with digital platforms, software subscriptions, website development and related activities.
• Monitor expenditure and ensure value for money across suppliers and technology investments.

People management

• Line manage the Social Media & Digital Lead.
• Provide coaching, support and professional development.
• Set objectives, manage performance and support delivery of team priorities.
• Foster collaboration between digital, campaign and communications activities across the team.

Skills, Knowledge and Expertise

Required skills and experience
Significant experience in digital marketing, marketing operations or marketing technology roles. Hands-on experience managing websites, email marketing and marketing automation platforms. Strong working knowledge of HubSpot, Dynamics or equivalent CRM and marketing automation systems. Experience managing customer data, audience segmentation and CRM governance. Experience developing and optimising automated customer journeys and nurture campaigns. Strong analytical and reporting skills, including experience with GA4, Power BI and dashboard development. Experience translating data into actionable recommendations and business insights. Excellent written and verbal communication skills. Strong organisational skills and ability to manage multiple projects. Experience managing complex projects (e.g. website builds), campaigns. Experience of delivering within a cross-functional team. Strategic thinking and ability to map out processes and align marketing initiatives with overall company goals. A demonstrable track record of managing data input into a CRM and ensuring data quality Knowleadge of building reports and dashboards that help drive business decisions A proven track record of coaching B2B marketing teams to make better data driven decisions

Desirable skills & experience Experience in a B2B, innovation, professional services or public sector environment. Experience with account-based marketing approaches. Experience managing website development projects and external agencies. Experience supporting event technology platforms and registration systems. Knowledge of SEO, paid media and digital acquisition channels. Experience using AI tools to improve marketing productivity and effectiveness. Competencies
HubSpot Marketing Hub GA4 Power BI Marketing automation Customer journey mapping Audience segmentation Data analysis and reporting Advanced Excel AI-enabled marketing tools Microsoft Dynamics CRM is beneficial

Benefits

• 9 day fortnight for everyone, every other Friday.
• 23.5 holiday entitlement for everyone, with pro-rata calculations for part-time employees, along with a Christmas shutdown period for additional days off.
• Competitive pension, up to 10% company contribution to help you save for your future.
• Two paid days of volunteering leave per year (pro-rata for part-time employees) to support charitable activities.
• Employee Assistance Programme (EAP) providing 24/7 confidential work/life support services to you and your immediate family members.
• Cycle to Work Scheme encouraging a healthy and sustainable commute.
• Cash Health Plan, offering reimbursement for a wide range of essential and everyday healthcare expenses, promoting your well-being.
• Payroll Giving scheme, allowing regular charitable contributions from pre-tax income, maximizing the impact of your donations.
• Discounts and offers from a wide variety of retailers, enhancing your purchasing power and providing savings opportunities.
• Mortgage Advice benefit, delivered in partnership with Charles Cameron & Associates – provides employees with free, expert mortgage advice and end-to-end mortgage support from the application process through to completion.

Employment here is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, colour, religion, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make all reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.