Enablement Specialist

Job Description

Closing Date: 03/03/2026
Location: London, Bristol, Birmingham, Manchester, Glasgow & Belfast

Why this job matters

Love helping sales teams win? This could be your next move.

As a Sales Enablement Specialist, you’ll give our Sales teams everything they need to succeed the right tools, clear content, practical training, and simple, effective ways of working.

Working closely with the Senior Manager, you’ll help bring the BT Way of Selling to life across the business. You’ll make sure new products and propositions land smoothly across all sales channels, and that our enablement content is always clear, useful, and up to date.

This role is hands-on and collaborative. You’ll work with different teams, keep projects moving, and help shape a sales experience that makes it easier for our teams to win.

If you enjoy turning ideas into action, keeping things organised, and making a real impact on performance we’d love to hear from you.

What you’ll be doing

• Embed the BT Way of Selling through clear content, training and coaching materials

• Ensure all enablement assets reflect BTWoS principles and best practice

• Monitor adoption and share insights to improve ways of working

• Turn proposition and product updates into simple, sales-ready materials

• Create launch packs, playbooks, battlecards and training content

• Coordinate with Sales, Product and Marketing to ensure smooth launches

• Maintain a well-organised, up-to-date library of enablement content

• Support content audits and clean up outdated materials

• Make sure assets are accurate, aligned and easy to access

• Partner with L&D to develop training, onboarding and refresher content

• Support delivery of training sessions, workshops and campaigns

• Track engagement and use feedback to improve future training

• Help improve sales tools, CRM journeys and digital enablement solutions

• Support integration of AI tools into day-to-day sales activity

• Gather feedback to enhance the tooling experience

• Collaborate with Product, Marketing, Sales Ops and L&D to stay aligned

• Support a clear, consistent message across the customer journey

• Represent Sales Enablement in cross-functional working groups

The skills you’ll need

• Experience delivering sales enablement programs, creating playbooks, training, and sales-ready content

• Strong communication skills able to simplify complex info for sales teams

• Skilled at collaborating across teams, managing stakeholders, and influencing without authority

• Proactive, organised, with attention to detail and a growth mindset

• Familiarity with CRM systems, sales tools, and digital enablement platforms

Here are some of the great benefits we offer

• 10% on target bonus
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

Our working model

Hybrid policy: Three in the office, two remote

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.