Senior Marketing Analyst

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

Carwow’s Marketing Team has had incredible success leveraging Marketing Analytics, insights and data; in fact, we have been shortlisted for multiple awards in 2024 for our work in this space. So we are very proud to continue expanding our team! You’ll join a high-performing Marketing & Product Analytics function, specialising in Marketing.

You’ll be an integral part of the Marketing Team, supporting the growth of our channels through actionable insights and data activation. You will use your analytical and measurement skills to inform growth opportunities, ultimately helping the business achieve its ambitious growth targets.

You have an enterprising spirit, a keen eye for commercial purposes, and an eager thirst for self-development - trying out new techniques and approaches when the answer isn’t obvious.

WHAT YOU’LL DO

• Analysing our customer’s user behaviour and our marketing channel performance to generate actionable insights that can drive improvements in marketing growth or efficiency.
• Working very closely with the Marketing team to influence/challenge decisions through data-informed recommendations when analysing marketing channel performance and identifying new opportunities.
• Delivering investigative analysis on performance changes, with commercially minded learnings.
• Measuring the impact of new Marketing initiatives through incrementality testing or quasi-experimentation methods where needed.
• Empowering and educating your Marketing colleagues on our dashboards to drive further self-serve adoption.
• Supporting the wider Analytics and Data Science community here at Carwow, with knowledge shares and peer learning.

WHAT YOU’LL NEED

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match.

• Passionate about Marketing and the effect that analysis and data products can have on the growth and return on Marketing investments.
• Proven technical skills in SQL (other programming languages such as Python are a bonus but not essential).
• Deep interest and aptitude in data, metrics analysis, trends and applied knowledge of measurement and statistics.
• Experience in visualisation and dashboarding.
• Deep knowledge and passion about Digital Paid Marketing channels such as Google, Meta, Amazon, Display, Youtube, etc.
• Experience in measuring the impact of Marketing investment through at least one methodology (Attribution, Incrementality, Causal Impact, Marketing Mix Modelling). Incrementality is especially appreciated.
• You are comfortable working with complex datasets to explore and extra insights that can explain business and marketing performance.
• You are comfortable transforming abstract questions into quantifiable metrics and actionable insights that drive our understanding.
• Strong communicator and presenter.
  

INTERVIEW PROCESS

• Step 1: Experience, Values and Culture
• Step 2: SQL assessment (offline)
• Step 3: Technical Interview
• Step 4: Case Study Interview
  

WHAT’S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.