Performance Marketing Manager

Job Description

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

The role

The Performance Marketing Manager role sits within our dynamic, multi-disciplined marketing team & will be responsible for driving profitable new user growth & promoting the Motorway brand across our paid acquisition channels.

You’ll be hands-on in the advertising platforms running the day-to-day activity & take ownership of testing and optimisation & using data-driven insights to ensure we are continually growing and evolving our campaigns. You will also work closely with our advertising partners to identify additional opportunities in the accounts, as well as collaborating with cross-functional teams & analysing the competitive landscape for ways to improve our strategy.

This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market.

What you'll do

• Be responsible for planning, buying, and optimising our performance marketing campaigns across various paid social, paid search, and programmatic channels (Google Ads, Meta, Tiktok, DV360 etc) to drive higher ROI from our spend.
• Oversee day-to-day campaign management including budgets, bid strategies, creative/ copy & targeting/ tracking implementation, ensuring that we pacing in line with plan.
• Identify growth opportunities, working with internal and external partners to launch new channels/ platforms & scale existing campaigns further.
• Monitor key KPIs & produce regular reports & presentations, sharing actionable insights & recommendations with the wider business.
• Own our experimentation roadmap - develop and execute A/B tests and share learnings with key stakeholders.
• Work with our data analytics team to improve bidding methodology & ensure we have best-in-class measurement in place.
• Streamline existing processes within the team, striving to automate tasks where possible.
• Work with our creative team to introduce new creatives, collaborate on creative strategy & develop breakthrough ideas to help acquire new users more efficiently.

Requirements

• Solid performance marketing experience, with a proven track record of scaling campaigns within agreed efficiency thresholds.
• SA360 & DV360 experience advantageous but not essential.
• Knowledge of wider digital marketing channels & up-to-date on the latest privacy/ attribution challenges in the industry
• Strong data analysis skills, able to identify trends & provide actionable insights back to the business.
• Advanced use of Excel/ Google sheets. SQL / dashboarding skills are a bonus.
• Strong technical understanding of tracking, tagging & attribution
• Ability to work cross functionally & juggle multiple priorities, comfortable working to meet deadlines
• A strong communicator with the ability to establish and manage internal & external relationships.
• Experience in a fast-paced growth company - a proactive self-starter, able to take ownership and drive projects forward

Benefits

• A competitive salary
• Stock options
• Annual learning budget - with your learning budget, you can pay for learning experiences to support your progression.
• BUPA health insurance
• Discounted dental through BUPA
• Discounted gym membership through BUPA
• OnHand volunteering membership and one paid volunteering day per year
• Hybrid working from home (approximately 1-2 days in the office a week)
• Pension scheme
• Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
• Enhanced parental leave - We offer enhanced maternity pay (26 weeks of full pay) and enhanced paternity pay (4 weeks of full pay) to eligible employees.
• Regular social events
• Cycle to work scheme

Equal opportunities statement

We are committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where people can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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