Digital Analytics Specialist

Job Description

What you'll be doing

• Data Analysis: Analysing user behaviour data, product performance metrics, and market trends to identify areas for improvement and growth.

• Reporting & Monitoring: Monitoring key performance indicators (KPIs) and creating reports to track product performance and identify potential issues.

• Insights and Optimization: Analyse digital performance to identify trends, patterns, and opportunities for optimization. This includes supporting A/B and multivariate testing to improve customer experience and conversion.

• Stakeholder Communication: Effectively communicating data insights and recommendations to various stakeholders within the organization.

• Collaboration: Working closely with product and trading managers, designers, developers, and other stakeholders to translate data insights into actionable product features and enhancements.

The skills and experience you will have under your belt

• Analytical Skills: Strong analytical and problem-solving skills to interpret complex data sets and identify meaningful patterns.
• Technical Skills:
o Analytics Tools: Expertise in platforms such as Google Analytics (GA4, GA360), Adobe Analytics, and exposure to tag management systems like Google Tag Manager (GTM).
o Data Languages: Strong proficiency in querying languages like SQL
o Data Platforms: Experience with cloud data platforms e.g. GCP
o Analytical Skills: Strong quantitative, statistical, and problem-solving abilities, with experience in data interpretation.
• Communication Skills: Excellent written and verbal communication skills to effectively convey data insights and recommendations.
• Collaboration Skills: Ability to work effectively in cross-functional teams and build strong working relationships.
• Product Sense: Understanding of product development lifecycle, user experience principles, and business goals.
• Other: Work with Session replay tools e.g. Content Square and understanding of Data Collection and Tag Management Systems.

Why this job matters

The Data Analytics Specialist identifies, designs and runs data analytics processes to enable stakeholders to make data enabled decisions and inform the BT Group's data strategies.

What you’ll be doing

1.Drives the scoping, planning, design and delivery of Data Analytics activities as a part of relevant and forward-looking projects across the BT group.
2.Contributes towards partnerships within the BT group, proactively engaging and liaising with functional teams on analytics to deliver impactful programs using data.
3.Conducts detailed data analysis on complex data used across businesses to evaluate performance and to synthesise findings into key insights for partner team's decision making.
4.Develops advanced analytics products in SQL, Python or any other tools as part of audits that provide actionable business insight to key stakeholders.
5.Designs and builds data visualisation to engage audience in a compelling way, and to enable effective storytelling.
6.Leverages automation to maximise efficiency in repeatable data collection, data analytics and other standards for consistency and reusability.
7.Drives positives relationship with other data and analytics-focused teams to leverage ongoing initiatives and capabilities, or hand-over data models developed during programs.
8.Mentors junior analysts to be able to manage the entire project pipeline for the analytics team, helping to improve the team's abilities by acting as a technical resource.
9.Champions, continuously develops and shares with team knowledge on emerging trends and changes in data analytics.

The skills you’ll need

Database Design/DevelopmentTrends AnalysisRoot Cause AnalysisData StorytellingBusiness Intelligence ReportingProgramming/ScriptingData QualityData CleansingData Decision SupportBusiness AnalysisData AnalysisStatistical AnalysisData DashboardsBusiness Process ImprovementDecision MakingGrowth MindsetInclusive Leadership

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.