Campaign & Social Media Professional

Job Description

Job Req ID: 54966

Posting Date: 28th January 2026

Function: Marketing

Location: London, Birmingham, Manchester, Bristol

Salary: Competitive with great benefits

Why this job matters

The Campaign and Social Media Professional is essential to delivering impactful marketing campaigns and social content that connect with customers and drive business performance. It ensures quality and consistency across multiple channels by managing timelines, creative accuracy, and brand governance. By translating business objectives into customer-focused initiatives and leveraging research and analytics, the role shapes campaigns that resonate, optimise engagement, and deliver measurable results. Its impact is seen in stronger brand presence, improved conversion rates, and enhanced commercial success.

What you’ll be doing

• Supporting the delivery of campaign plans by managing timelines, calendars, and trackers to ensure smooth execution.
• Preparing creative briefs and gathering stakeholder input to align campaign messaging with business objectives.
• Managing asset libraries and ensuring correct versions are used across all deliverables and channels.
• Proofreading campaign materials to maintain accuracy, consistency, and brand tone.
• Assisting in the execution of campaigns across multiple channels, including digital, print, and social media.
• Creating and scheduling social media content that aligns with campaign objectives and brand guidelines.
• Monitoring and reporting on campaign and social media performance against KPIs such as engagement, reach, and conversion rates.
• Building strong relationships with internal stakeholders and clearly communicating campaign plans and updates.

Skills required for the job

• Project and campaign management - ability to plan, organise, and deliver campaigns on time and within scope.
• Content creation and copywriting - strong writing skills for crafting engaging social media posts and campaign materials.
• Social media platform expertise - understanding of channel-specific best practices and trends across platforms like LinkedIn, Instagram, and X.
• Analytical and reporting skills - ability to interpret performance data, track KPIs, and optimise campaigns based on insights.
• Stakeholder communication and collaboration - clear, professional communication to align internal teams and external partners.
• Attention to detail and brand governance - ensuring accuracy, consistency, and compliance with brand guidelines across all assets.

Experience you would be expected to have:

• Previous experience supporting marketing campaigns across multiple channels, including social media.
• Hands-on experience with social media management tools and scheduling platforms.
• Familiarity with campaign performance tracking and reporting against KPIs such as engagement and conversion.
• Experience collaborating with cross-functional teams and managing stakeholder input.
• Exposure to content creation and asset management within brand guidelines.
• Understanding of customer behaviour and market trends through research or analytics work.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
• Owning outcomes: I take the right decisions that benefit the broader organisation
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
• Building for the future: I build diverse future-ready teams where all individuals can be their best

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.